(name is legally and officially
founded in 1976. Iranian-born Manny Mashouf, who
emigrated to the United States in the early 1970s,
opened the first bebe store in San Francisco during
a time when three categories dominated the women's
wear market: junior, bridge and
. Having discovered
a demographic that was neither junior nor bridge,
Manny aimed to break the mold by offering this under-represented
population of stylish women distinctive and inspirational
fashion bearing an unmistakable hint of sensuality.
His concept stuck and bebe reaped early success.
bebe designs, develops and produces a distinctive
line of contemporary women's apparel and accessories,
which it markets under the bebe, bebeSPORT, and
2b bebe brand names.
bebe stores, inc. currently operates 312 stores,
of which 215 are bebe stores, 32 are 2b bebe stores,
64 are bebeSPORT stores (this includes bebe/bebeSPORT
2-in-1 stores) and 1 is a bebe accessories store.
These stores are located in the
District of Columbia,
Puerto Rico, the
U.S. Virgin Islands and
Canada. bebe also
has an international division in Dubai,
Russia, Saudi Arabia,
UAE. In addition,
there is an online store at www.bebe.com.
Mashouf owns 54% of the company.