Buckle began as a men's clothing store in 1948 in
Kearney, Nebraska. The first store was founded by
David Hirschfeld and operated under the name "Mills
Clothing". His son Dan took over the operations
in 1965. In 1967 a second store was purchased and
operated under the name "Brass Buckle".
At that point the company began selling more casual
and by the early 1970s Brass Buckle had developed
and also sells many tattoo-inspired apparel. In
1977 the company introduced
Brass Buckle changed its' name in 1991 to The Buckle
and in 1992 the company went public on the NASDAQ
and traded as BKLE. In 1997 The Buckle moved to
the New York Stock Exchange where it now trades
under the symbol BKE.
- Dan Hirschfeld has been with the company
since 1965 and leads the company as Chairman
of the Board.
- Dennis Nelson is the president and chief
executive officer and has been with the company
for over 30 years. He began as a part-time salesman
while he was a college student and continued
full-time after graduation.
- Executive Vice President Jim Shada has been
with the company 28 years.
- Kari Smith, vice president of sales, has
been with the company for 25 years.
BKE Jeans are made in
- Opened 20 new stores and completed 7 remodels;
closed 1 store in February 2007 and 1 store
in January 2008 to end the fiscal year with
368 stores in 38 states.
- Achieved average sales per store of $1.67
million, up from $1.49 million in fiscal 2006.
- Average sales per square foot were $335,
up from $302 in fiscal 2006.
sales increased for the eighth consecutive year,
with the category representing approximately
43% of fiscal 2007 net sales
- Gross margin improved as a percentage of
net sales for the fifth consecutive year, rising
to 41.1% from 39.1% in fiscal 2006
Average transaction value increased 3.5%
to $82.00 and average price point increased
2.5% to $41.30.
Buckle markets a wide selection of brand names and
private label casual apparel, including denims,
other casual bottoms, fashion tops, sportswear,
Men and women's brands: BKE Jeans, Big Star Jeans,
Blue 2 Jeans,
Lucky Brand Jeans,
MEK Denim, Miss Me, B.B. Dakota, Blue Tattoo Jeans,
Freestyle, Gossip, Local Motion, See Thru Soul Jeans,
Zoo York, 7 Diamonds,
Truth T-shirts, Manchester Escapes, Silver Jeans,
Roxy, BC Footwear, Bullboxer, Dr. Martens,
Shoes, O'Neill Swimwear, Hurley Clothing, Obey Clothing,
Fossil Watches, Rocket Dog Shoes, Rampage Swimwear,
Report Shoes, Puma Shoes, Steve Madden Shoes,Yellow
Box Shoes, Raisins Swimwear, Reef Shoes, Becca Swimsuits,
Sinful Clothing, Jedidiah Clothing, Volcom Clothing,
Flojos, Sanuk Shoes, Filter Clothing, Naughty Monkey,
Mavi Jeans, Von Zipper,
Ed Hardy, Archaic
Clothing, DC Shoes, Division E, Marc Ecko, Pop Icon
T Shirts, Projek Raw, RVCA, RZST, Converse Shoes,
Paper Denim & Cloth, K-Swiss Shoes, Bed Stu,
Bullboxer Shoes, Diesel Shoes, English Laundry Shirts,
Kenneth Cole Watches, Roar Shirts,Zoo York Clothing,
7 Diamonds Shirts, Xtreme Couture, Aqua VI.
The company emphasizes personalized attention to
its guests (customers) and provides individual customer
services such as free alterations, free gift–wrapping,
layaways and a frequent shopper program. Most stores
are located in upscale malls across the country
and have an online store at buckle.com.
limited designs by
Ed Hardy and many
brands such as
Screen Printing Service
is a full-service solution offering a selection
of promotional merchandise to outside athletic teams,
organizations, clubs and individuals.
2007 Annual Report" (PDF).
Buckle on NYSE
- Buckle 2007 Annual Report
- Buckle Corporate Website, www.buckle.com
- Buckle Corporate Office, Lydia Pierson