Chip and Pepper Foster (Born Gavin and Drew
Foster January 25, 1964), better known simply as
Chip and Pepper, are Canadian, identical
twin businesspeople. They are co-owners of the self-titled
Chip & Pepper
and former hosts of their own NBC series,
Chip and Pepper's Cartoon Madness.
Gavin and Drew began work for their father at Elman's
Food Products. Chip and Pepper first acquired a
knack for apparel retailing as teenagers selling
tie-died clothes from their car. The Chip &
Pepper company was launched in 1987 in their hometown
of Winnipeg, Manitoba, Canada, specializing in
designer jeans for men
and women. The brand's main advertising slogan would
become "Young and Free."
Later on, the Foster brothers were featuring on
Canadian TV singing "Chip & Pepper, get
hip or get out." The footage came into the
hands of NBC's Head of EntertainmentBrandon Tartikoff
who decided to give the pair a Saturday morning
cartoon show. In fall of 1991, Chip and Pepper's
Cartoon Madness debuted. Serving as a cornerstone
to NBC's animated lineup, it included sketches and
interviews, but old cartoons such as Casper and
Captain Caveman would take up most of the airtime.
The show only lasted one season, however, before
NBC dropped its animated block altogether in 1992.
During the Fosters' TV work in Los Angeles, their
clothing business was, according to them, becoming
mismanaged through ties to
This eventually led to a legal battle over the ownership
of the Chip & Pepper trademark and eventual
In 1994, the Fosters opened a store by the name
of Golf Punk. As it grew, the Fosters decided to
resurrect their signature brand, which took place
in fall of 2003 in Los Angeles.
The blond duo gained notoriety as stylists on theStyle
Network show The Look For Less and numerous appearances
on E!, including Glamour's 50 Biggest Fashion
Dos & Don'ts.
Chip and Pepper jeans typically have a boot cut
fit and are made of high quality, lightweight
denim. They are
frequently distressed to increase their
style, and are
similarly priced to other designer jeans, such as
Seven for all Mankind,
and Paper Denim & Cloth. They are available
mainly at upscale
Saks Fifth Avenue
as well as specialty retailers.
More recently, the Fosters introduced a brand new
line called C7P. The line is aimed particularly
at the teen market. It also includes an array of
denim items including jeans, skirts, Bermuda shorts,
and crop pants along with T-shirts, tops, and fleece.
address is 125 Park Avenue, New York, NY 10018
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