Dirtbag Clothing was founded by partners Douglas
Canning and John Alves during their final year as
film majors at San Francisco State University.
Instead of starting with a
catalog like most
apparel companies, Canning began with a website.
From there, he went to the websites of independent
record labels to get email addresses for bands that
would fit his demographic and offered a 40% discount
on those willing to wear their merchandise.
Recently, Dirtbag launched a new music site www.dirtbagmusic.com
which allows bands to upload and sell exclusive
content such as video, mp3's, tickets and merchandise.
In October 2008, Dirtbag re-launched its clothing
site www.dirtbagclothing.com and added industry
veteran Jim Stroesser as CEO. Jim has had executive
stints at Pony, Oakley,and Nike. In November 2008
Dirtbag will be launching a secure wholesale site.
Dirtbag will be offering a wide variety of tee shirts,
hats, hoodies, flexfit hats. Dirtbag will offer
over 50 SKUs of punk and urban clothing.
Dirtbag had sales of approximately $1 million in
2002, half coming through online purchases.
As of 2004, Dirtbag's revenues were projected at
Dirtbag sponsors includeperformers and bands in
the metal scene, including Slipknot, Fear Factory,
Jerry Cantrell, Drowning Pool, Shadows Fall, Black
Label Society, Brand New Sin, Machine Head, Papa
Roach, and Hinder.