fashion companies in the fashion company profile area.
Dooney & Bourke is a company specializing in
fashion accessories, such as handbags,
iPod cases, luggage, bracelets, watches, and briefcases, as well
as a limited clothing line, which includes sweaters, shoes, jackets,
and scarves. While most products are made for women, there are some
products, such as sweaters, belts, wallets, briefcases, and some
shoes made for men. Founded in 1975, Dooney & Bourke products
range from $20–$625. Dooney & Bourke produces goods in the niche
market where the brand is recognizable as a mid-level product but
is priced such that it is easily accessible to the budget conscious.
Dooney & Bourke started in 1975 when Peter Dooney
and Frederic Bourke launched their namesake in South
duo started off with two introductory products:
surcingle belts, which were popular due to their
unique vibrant colors and stripes, and classic suspenders.
In 1981, Dooney & Bourke branched out into the
handbag business with the release of the Tack Case
and the Equestrian Bag, both made from bridle leather.
Along with their original distributors such as
Saks Fifth Avenue,
they opened The Company Store in Norwalk, Connecticut
which sold among other things Dooney & Bourke
Merchandise. In 1983, with the development of their
famous All-Weather Leather (AWL) bag, the first
AWL handbag collection was released featuring a
duck logo with a russet leather trim. A new outlet
was opened on Rodeo Drive in Beverly Hills, California
in 2003. In 2006 and 2007, the "Emma Bag,"
a small oval sized bag named after Emma Roberts,
was created. In 2007, Hayden Panettiere, an actress
on the NBC television series Heroes, designed a
new bag for Dooney & Bourke
Leather (AWL) bag is a waterproof bag which is made using cowhide.
Because of this, water sheds off these bags. The AWL requires minimal
care. Difficult stains can be removed with water and a mild bar
soap, such as Ivory or saddle soap. Caution should be used with
any creams for cleaning or conditioning as the oils in the creams
could soften and open the pores, thereby defeating the specialized
shrinking process which makes the leather waterproof.
For 2007/2008, actress Hayden Panettiere has taken
over the creation of her own line of Dooney and
Bourke bags, including the Hayden bag, and the patent
leather bag known as the 'Chiarra'. The 2006 representative
for Dooney and Bourke was actress Emma Roberts of
Aquamarine and Unfabulous, the niece of
Other celebrities includingMischa Barton from The
O.C., Lindsay Lohan, and Michelle Trachtenberg have
modeled in advertisements for Dooney & Bourke
in past years.
Dooney & Bourke advertise in several fashion
and style magazines such as
Lucky, InStyle, and W.
Dooney & Bourke also sends out quarterley
catalogs to customers
who join their mailing list by visiting their website
or calling their toll-free number.
Dooney & Bourke's flagship store is located
New York City.
Other Dooney and Bourke locations are in the United
Dooney and Bourke products can also be purchased
online, on auction sites such as eBay (though authenticity
cannot be guaranteed through such sites), at many
department stores, off-price discount stores, and
at many Dooney & Bourke factory stores nationwide.
Louis Vuitton vs. Dooney
In April 2004, rival
Louis Vuitton filed
suit against Dooney & Bourke, stating Dooney &
Bourke had infringed its allegedly famous Murakami
Monogram Multicolore collection. On May 30, 2008,
District Court Judge Shira Scheindlin ruled in favor
of Dooney & Bourke and dismissed the case.
Vuitton sues rival Dooney