Jockey was originally named Coopers Inc.,
and was founded by
Samuel T. Cooper in 1876 as a
hosiery business. Cooper began the business
when he learned that
lumberjacks were suffering from poorly constructed
wool socks. In 1900 Cooper began making
Although business was good enough to merit expansion
in 1902, by 1934 Coopers Inc. was nearly
bankrupt due to hardships caused by
The Great Depression. The company recruited
Harry H. Wolf, Sr. to re-structure the company.
On January 19, 1935 during a
blizzard, Coopers Inc. sold the world's
briefs at the
Marshall Field's State Street store in downtown
Chicago. Designed by an apparel engineer
named Arthur Kneibler, briefs dispensed with leg
sections and had a Y-shaped overlapping fly.
The company dubbed the design the Jockey,
since it offered a degree of support that had previously
only been available from the
jockstrap. Jockey briefs proved so popular that
over 30,000 pairs were sold within three months
of their introduction. Coopers, having renamed the
company Jockey, sent its Mascul-liner plane
to make special deliveries of masculine support
briefs to retailers across the US. In 1938, when
Jockeys were introduced in the UK, they sold at
the rate of 3,000 a week.
In 1982, Jockey introduced the Jockey For Her
intimate apparel and underwear.
Men's Jockey Brand
Women's Jockey Brand
Children's Jockey Brand
In 2000, Jockey began selling products directly
Jockey manufactured Life and Formfit
brands temporarily for
Target. Jockey continues to manufacture the
Life brand of men's underwear but discontinued
the women's line in 2002.
In 2005 Jockey introduced its direct-selling division
Jockey Person to Person. The independent
sales force, known as Comfort Specialist Consultants,
sell products for women. Product lines include active
lounge wear, and accessories.
Jockey Being Family
Jockey Being Family is Jockey International's
community relations initiative focused on supporting
families after they've adopted a child. Through
this initiative, Jockey strives to increase awareness
of and accessibility to post adoption services nationwide
for adoptive families.
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