La Lumia is an
company founded by
Fashion Institute of Technology graduate, designer,
and 25-year fashion veteran
Jackie Sencion. Sencion established La Lumia,
in TriBeCa, New York City in 1985. She has been
designing, producing, and selling her clothing through
her store since it's opening. In July 2006, Sencion
incorporated her business as MAXPAR, Inc. which
designs, manufactures, markets, retails, and distributes
collections of women's clothing and leather products
under the respective brand names: La Lumia, a retail
store; JakSen Designs, a contemporary knitwear line;
LaLu Leathers, a line of hand-crafted leather bags
and other leather products manufactured in Honduras
by a co-op of experienced leather artisans from
imported and organic leather; and LaLu Jeans, a
specialty denim line designed by Sencion.
After 6 years of working in the corporate fashion
industry, Sencion opened her
La Lumia Clothing as a partnership with accounting
expert and sister, Margaret Sencion, in April 1985.
 In 1986, Jackie
launched her private labels La Lumia, JakSen, and
Tigerlily. The company serviced a customer base
largely made up of neighborhood artists and the
large population of women working in TriBeCa's federal
buildings. Jackie also custom designed bridal gowns,
fashions, and one-of-a-kind
Revenues were steady until the stock market crash
of 1987. This crisis yielded significant losses
in the following year. It was then that Jackie began
manufacturing her existing plus size line, Tigerlily,
for wholesale to bring more income to the business.
As the economy improved, sales increased and remained
steady throughout the 1990's. In 1997, to increase
sales, the company acquired an expert
to maintain a new arm of the business. As well,
Jackie revamped her private labels, but on a smaller
scale. The move resulted in record high store revenues
By the end of 1998, the city government had moved
its remaining offices further south, moving out
another large group of customers. With the neighborhood
in transition, office buildings were converted into
luxury living spaces. In 2001, the 9/11 attacks
made lower Manhattan virtually inaccessible and
sales came to a standstill. The following year,
the real estate incentives caused a surge in property
values, resulting in doubled rents and increased
property taxes. Between 2003 and 2004, government
and Community Development Financial Institution
grants and loans assisted the businesses affected
by the events of 9/11, helping handle rising costs
and business maintenance.
 Tax incentives
for new businesses and residents accelerated the
transformation of TriBeCa into a trendy and upscale
When business partner and Jackie's sister, Margaret
Sencion fell ill in 2005, business improvement efforts
are stalled through 2006. After Margaret's death
in May of that year, Jackie reorganizes as a corporation,
MAXPAR, Inc that June; also, during which time,
she revamps her staff and location.
In order to increase store traffic and revenues,
Jackie taps into the skills of her new staff to
improve the website and launch new advertising efforts.
Presently, MAXPAR, Inc is exploring new technologies
and methods of servicing its current customer and
targeting new patrons through print advertisement
MAXPAR, Inc has been steadily implementing the foundations
for growth and change. The company's new logo has
been a prominent image throughout the company's
website and print advertisements as part of a branding
awareness campaign. Returning to basics, Sencion
moved the store into a new space in TriBeCa more
suitable for wholesale and design while still maintaining
a retail space for her customers.
Sencion." Bilingual Lifestyles Magazine.
New York Daily News. March 1998.
^ National Community
Capital Association. "Study: 3,100 Loans,
Grants Totaling $50 Million Made Since 9-11To
Save "Invisible" Small Businesses,
Nonprofits in Lower Maanhattan."
Accessed May 2009.
^ Jacqueline Sencion.
Interviewed January 2008.