New Era caps are sold at large
retail chains, but the company also contracts
with independent retailers who wish to carry their
products. The company's first flagship store opened
in May 2006 in New York City's SoHo district. In
November 2006, a second flagship store opened in
the company's hometown of Buffalo,
New York. A third store followed opening in
London in spring 2007. In August 2007, the company's
Toronto store, on Queen Street West, and Atlanta
store, on the corner of Cone and Luckie, opened.
More recently, New Era opened two more European
Flagship stores, one in Berlin and another in Birmingham.
In March 2007, New Era changed the on-field cap
in American baseball. Instead of the 100% wool caps
players were used to, the company introduced caps
made of 100% Performance Polyester. These alterations
marked the first major change to the classic baseball
hat in over twenty years. The new hats also include
a black under-brim (to help reduce glare) as opposed
to the old gray colored under-brims, as well as
a black sweatband instead of the old white sweatbands.
Along with the
59Fifty, New Era produces styles like the 49Forty,
39Thirty, 29Twenty, EK, Capture the Flag, and also
designs women's and kids' caps.
- The 49Forty is fitted, has a lower profile
than the 59Fifty, and has a more casual, collegiate
- The 39Thirty is a strength fit cap, and
is used by MLB as the batting practice cap.
- The 29Twenty is an adjustable, unstructured
- The EK line consists of designed premium
hats and caps.
- Capture the Flag headwear is designed by
celebrities and sold exclusively through boutiques
in select cities around the world and only produces
288 of each cap designed.
21, 2006, New Era moved its headquarters
from the Buffalo suburb of Derby to its new, renovated
home in the former Federal Reserve Building in downtown
New Era has had two labor situations in its 88-year
history. In 2001, with the Communications Workers
of America and in 2007/2008 with the International
Brotherhood of Teamsters.
In the summer of 2007, New Era voluntarily pulled
three styles from shelves across the country because
the designs on the caps were seen to be gang-related.
A New Era spokesperson stated that the company does
not market to gangs and when notified by activist
groups and public officials, the company took immediate