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The New Era Cap Company (or just New Era)[2], located in Buffalo, New York, is a headwear manufacturer. It was founded in 1920 by German immigrant Ehrhardt Koch.[3] New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their minor league affiliates, and maintains agreements with other licensed entities including NHL, NBA and over 200 colleges and universities in the United States.

Distribution

New Era caps are sold at large retail chains, but the company also contracts with independent retailers who wish to carry their products. The company's first flagship store opened in May 2006 in New York City's SoHo district. In November 2006, a second flagship store opened in the company's hometown of Buffalo, New York. A third store followed opening in London in spring 2007. In August 2007, the company's Toronto store, on Queen Street West, and Atlanta store, on the corner of Cone and Luckie, opened. More recently, New Era opened two more European Flagship stores, one in Berlin and another in Birmingham.

Products

In March 2007, New Era changed the on-field cap in American baseball. Instead of the 100% wool caps players were used to, the company introduced caps made of 100% Performance Polyester. These alterations marked the first major change to the classic baseball hat in over twenty years. The new hats also include a black under-brim (to help reduce glare) as opposed to the old gray colored under-brims, as well as a black sweatband instead of the old white sweatbands. [4]

Cap styles

Along with the 59Fifty, New Era produces styles like the 49Forty, 39Thirty, 29Twenty, EK, Capture the Flag, and also designs women's and kids' caps.

  • The 49Forty is fitted, has a lower profile than the 59Fifty, and has a more casual, collegiate look.
  • The 39Thirty is a strength fit cap, and is used by MLB as the batting practice cap.
  • The 29Twenty is an adjustable, unstructured cap.
  • The EK line consists of designed premium hats and caps.
  • Capture the Flag headwear is designed by celebrities and sold exclusively through boutiques in select cities around the world and only produces 288 of each cap designed.

Company move

On November 21, 2006, New Era moved its headquarters from the Buffalo suburb of Derby to its new, renovated home in the former Federal Reserve Building in downtown Buffalo.

Labor history

New Era has had two labor situations in its 88-year history. In 2001, with the Communications Workers of America and in 2007/2008 with the International Brotherhood of Teamsters.

Cap recalls

In the summer of 2007, New Era voluntarily pulled three styles from shelves across the country because the designs on the caps were seen to be gang-related. A New Era spokesperson stated that the company does not market to gangs and when notified by activist groups and public officials, the company took immediate action.

References

  1. ^ "Fair Labor Association Annual Report: New Era Cap Company, Inc. Company Profile." Fair Labor Association. 2004.
  2. ^ Newman, Mark. "MLB celebrates new official cap." Major League Baseball. 14 March 2007.
  3. ^ "About New Era - The History of New Era Cap." New Era. 2008.
  4. ^ Newman, Mark. "MLB celebrates new official cap." Major League Baseball. 14 March 2007.

External links

The above definition about the clothing company New Era Cap Company is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address http://en.wikipedia.org/wiki/New_Era_Cap_Company.   The definition has been modified by the Apparel Search Company in June 2009.  The rest of this page and other pages on Apparel Search are NOT under the free document license.

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