No Sweat Apparel (NSA) is an American
clothing brand, manufactured by Bienestar International,
which retails union-made, sweatshop-free clothing,
shoes, and accessories. NSA is primarily focused
on human rights issues. The company was formed in
All NSA products are created by independent union
members in the
Canada, and the developing world, including
Nicaragua. The company officials describe their
company as the first "open-source"
clothing manufacturer, meaning that they attempt
to show consumers where their products come from,
as well as the working conditions under which their
products were created.
The NSA website contains information on the companies
from whom they buy, as well as factsheets detailing
the wages and rights that they claim are afforded
to the factory workers who created the products.
No Sweat Apparel uses minimal advertisement, relying
mainly on word-of-mouth and free product placement.
In Winnipeg, Manitoba, there are several public
transit benches with No Sweat advertisements, featuring
the white hemp sneaker. NSA claimed a 750-percent
increase in sales in 2005.
NSA counts Nobel Peace Prize recipient Jody Williams,
Oscar-winning screenwriter J. Larner (The Candidate),
and musician Billy Bragg among its customers.