fashion companies in the fashion company profile area.
Phat Farm is a national fashion line created
by hip-hop impresario
Russell Simmons, the founder of the Def Jam
record label in 1992. The name "Phat"
comes from a backronym of hip-hop slang, meaning "Pretty,
Hot, and/or Tempting. (as
Chris Tucker put it).
The fashion line is an upscale mix of sporty urban
fashions with the classic
preppy style. For example, argyle sweaters are
paired with baggy jeans and crisp white sneakers.
Phat Farm expanded to include Baby Phat, a brand
that encompasses womens-wear, as well as a line
of eyeglasses, fragrances and children's clothing.
Some Phat Farm articles are political; the broken
flag logo visible on every clothing article except
footwear is touted as a symbol of the state of separation
the world is in right now. The Phat Farm store is
located at 129 Prince Street
New York, NY
Baby Phat, the women's name brand of the