Pony International (commonly referred to as
merely Pony) is an
American brand of footwear and other apparel.
Founded in 1972 in Brooklyn, Pony became one of
the top athletic brands worldwide. By the mid-1980s,
Pony's sales volume reached US$800 million. From
1996–2006, it was (at least in part) owned by
Global Brand Marketing, Inc., a privately held
company based in Santa Barbara,
Brand Marketing acquired a majority share of Pony
in 2003. Pony has recently been bought by Sharp
Gain Profits Ltd. Pony was relaunched in 2008 in
Occasionally, professional athletes have popularized
the brand, including Pelé, Darrell Dawkins, Earl
Campbell, Tracy Austin, Willie Stargell, David Thompson,
Sharif Khan, Larry Holmes, Leon Spinks, Giorgio
Chinaglia, the USFL, Dan Marino, Anne White, Lenny
Dykstra, Spud Webb, and Pete Rose.
In 2002 and 2003 Pony clothing and shoes were highly
promoted by rock bands Korn, Staind and Limp Bizkit.
Pony made a signature shoe model for Jonathan Davis
the lead singer of Korn which he always wears while
Originally, Pony was known for producing athletic
footwear. The company expanded its offerings to
include sport apparel, and it has more recently
streetwear. As a result, Pony has partnered
with and been endorsed by non-athlete celebrities
including Snoop Dogg, who in 2005 launched his "Doggybiscuitz"
. Most recently NFL star Randy Moss has his
own line of Football cleats.
Pony also designed several football teams' kits
in the 1990s, including teams such as West Ham United,
Tottenham Hotspur, Southampton F.C., Hearts F.C.,
Chile's Colo Colo, Mexico's Club Leon Puebla FC
and Santos Laguna, among others.
Pony has been named the official shoe of the American
Pony was also available in all continents except