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SCOTTEVEST, INC.
was created in 2000, together with its wholly-owned subsidiary TEC-Technology Enabled Clothing, Inc. (TEC), to design and manufacture a full line of clothing with a patented conduit system (US Patent #RE40613) [1] to manage and control wires associated with MP3 players, iPods, cellphones, wearable computers, etc., and also feature many specialized pockets[2][3] and compartments to accommodate the electronic devices and wires common in today's mobile lifestyle [4]. SCOTTEVEST is also commonly referred to as SCOTTEVEST/SeV or SeV. SCOTTEVEST is headquartered in Ketchum, ID[5].


In 2001, Scott Jordan (founder of SeV) as inventor on behalf of SCOTTEVEST filed for a patent [6] for among other things, his interpretation of an affordable alternative to a Personal Area Network allowing the wearer to carry and operate third-party personal electronic devices such as iPods, MP3 Players and cell phones while the devices are inside the garment[7]. One product integrated solar panels into the jackets[8]. At the time of SeV's founding, Gartner Research projected that 60% of Americans would be carrying personal electronics for six or more hours per day[9]. Apple has sold more than 110 million iPods® [10] with some projections as high as 173 million, and over $1 Billion spent annually on iPod® accessories,[11][12] a category directly addressed by SCOTTEVEST clothing.[13] The wearable computing market is projected to be worth $7 Billion USD by 2014.[14]

Origins and History

SCOTTEVEST, Inc. was founded in 2000 by lawyer-turned-entrepreneur Scott Jordan [15] in Chicago, IL [16]. The company takes its name from its founder (Scott Jordan) together with its first product, known as the eVest [17]. SCOTTEVEST uses "SeV" as an abbreviation for "SCOTTEVEST"[18].


 

SCOTTEVEST's first product was a vest, marketed as the eVest 1.0 [19], utilizing the "version" naming convention typical of technology products. It contained 15 pockets and was sold for $120 [20]. They currently make vests, jackets, fleece jackets, pullovers, hoodies and pants[21], all of which incorporate specialized pockets and wire management features[22]. In 2008, SCOTTEVEST/SeV released its fifth-generation product line with the Fleece 5.0 and Quantum Jacket [23].

In 2002, President Bush was rumored to have seen a Secret Service agent's SCOTTEVEST and requested his own with the Presidential Seal.[24][25]

Headquarters

In 2003, SCOTTEVEST moved its headquarters from Chicago, IL to Ketchum, ID[26]. SCOTTEVEST is expected to open its first retail location in Ketchum, ID in May/June 2009.[27]


Management Team

Several members of the SCOTTEVEST Management Team:[28]

Hap Klopp - Chairman of the Advisory Board, Co-Founder of The North Face [29]

Steve Wozniak - Advisory Board Member, Co-Founder of Apple, Inc. [30]

David Farber - Advisory Board Member, Distinguished Career Professor of Computer Science and Public Policy at Carnegie Mellon University & Former Chief Technologist at the FCC [31]


Products and Innovations

As of April 2009 SCOTTEVEST's apparel line includes 21 items marketed to men and women [32]. Their first product was the eVest 1.0 [33], which has evolved into the currently available SeV Travel Vest.

Patent

Scott Jordan on behalf of SCOTTEVEST was awarded a patent (#06826782) [34] in 2004 for their Personal Area Network. In 2009, this patent was re-issued as RE40613 [35] and assigned to TEC-Technology Enabled Clothing. SCOTTEVEST's wholly-owned subsidiary Technology Enabled Clothing (TEC) offers for license this patented system to other clothing manufacturers[36].


Pockets

SCOTTEVEST is also known for clothing that incorporates many pockets specifically designed for personal electronics, medications, sunglasses and other travel-related gear.[37] The suggested use for these pockets is often indicated by an icon stitched onto the pocket[38]. The product with the fewest pockets is the Performance Polo (1 pocket)[39] and the most pockets is the Scott Jordan Signature System (52 pockets) [40].


Engineered Design

Most SCOTTEVEST products are marketed as having NoBulge(TM) and DeepPockets(TM) Design [41]. These terms refer to SCOTTEVEST's engineering approach to clothing. NoBulge(TM) and DeepPockets(TM) Design denotes a pocket structure in garments which allow electronic devices to be carried without showing obvious bulges, by layering internal pockets such that they do not overlap and conforming them ergonomically to the wearer's body[42].

Use of Fabrics

The fifth generation of SCOTTEVEST products (including the Fleece 5.0 & Quantum Jacket) incorporate a "clear touch" fabric to interior pockets. This fabric is transparent and allows touchscreen electronic devices such as iPhones to be viewed and operated through the fabric[43].


Litigation

In 2002, SCOTTEVEST CEO Scott Jordan announced in the Wall Street Journal that SeV would "spend in the millions to defend my patent rights." [44]. Since then, SeV has been the subject of some controversial litigation.

IBM

In 2002 SCOTTEVEST was threatened with a lawsuit by IBM over the use of a cursive lower case "e" in SCOTTEVEST's logo (originally spelled "Scott eVest") [45]. To avoid a lengthy and costly legal battle, SCOTTEVEST agreed to change the font of the "e" in their logo, but widely publicized the dispute as a David vs. Goliath fight[46].

Scott USA

In 2004, Scott USA of Sun Valley, ID sued SCOTTEVEST for trademark violations, alleging that SCOTTEVEST violated company trademark by using the word "Scott" in its brand name [47]. The case was settled, with SCOTTEVEST agreeing to concatenate and capitalize its brand name (SCOTTEVEST instead of Scott eVest).[48]

PR and Marketing

Spokesmodel

In 2001, SCOTTEVEST hired Playboy Playmate Rebecca Scott as their spokesmodel. She made appearances at trade shows and appeared in advertising materials for the company [49].

Social Media

SCOTTEVEST makes use of social media technology such as Twitter [50] as a marketing strategy to address the estimated 35 percent of Internet users in the United States aged 18 or over now using an online social network.[51] One of SCOTTEVEST's strategies is to embrace all forms of social media, including Facebook, Twitter, LinkedIn and Stickam[52]. Scott Jordan is one of the few CEOs that records a for marketing daily video blog post[53], maintains a Facebook presence [54], Twitters regularly [55], produces a live daily video program called SCOTT TV[56], and provides a live video feed in the SCOTTEVEST office/store [57].

Woz-i-sodes

In October, 2008 Steve Wozniak and Scott Jordan filmed promotional video footage for SCOTTEVEST/SeV, which was later edited into commercials that received poor press reviews and also formed the basis of a green screen contest in March and April, 2009.

References

  1. ^ US Patent Office records for Patent RE40613
  2. ^ BusinessWeek Article referencing SCOTTEVEST utility
  3. ^ WSJ Article referencing SCOTTEVEST pockets & wire management
  4. ^ Article originally published in the Milwaukee Journal-Sentinel, July 29, 2006
  5. ^ Contact information for SCOTTEVEST
  6. ^ US Patent Office records for Patent RE40613
  7. ^ Wall Street Journal Article
  8. ^ US News and World Report article about SeV Solar Jackets
  9. ^ Wall Street Journal Article quoting Gartner Research
  10. ^ Steve Jobs Live Presentation, cited via Engadget
  11. ^ DNR Fashion Industry Trade Magazine article re: trend toward technology enabled clothing
  12. ^ NY Times article about the iPod accessories market
  13. ^ BusinessWeek article about SeV as an iPod accessory
  14. ^ ZDNet Asia article about the South Korean textile industry addressing the growing "smart clothing" market
  15. ^ CNBC Profile of Scott Jordan
  16. ^ Mobility Today article
  17. ^ BusinessWeek Article about the eVest 1.0
  18. ^ India Times article - Earliest press mention of SeV
  19. ^ Parade Magazine Article about the eVest 1.0
  20. ^ BusinessWeek Article November 12, 2001
  21. ^ Full SCOTTEVEST product lineup
  22. ^ IGN News article about SeV shirts and hoodies with wire management
  23. ^ Pocket PC Thoughts blog review of 5.0 series
  24. ^ Entrepreneur Article citing President Bush's SCOTTEVEST
  25. ^ Air Force Times article citing President Bush's SCOTTEVEST
  26. ^ Idaho Mountain Express article
  27. ^ SCOTTEVEST video tour of new retail location
  28. ^ SCOTTEVEST Management Team
  29. ^ Interview with Hap Klopp by author Barry Moltz
  30. ^ Mac New Network coverage of Woz joining the SeV BoardDescription here
  31. ^ Post by David Farber to his "Interesting People" message board
  32. ^ Full SCOTTEVEST Product List
  33. ^ Time Magazine coverage of the eVest in 2001
  34. ^ USPTO listing for patent
  35. ^ USPTO listing for patent
  36. ^ License! Magazine
  37. ^ BusinessWeek article about SeV personal electronics utility
  38. ^ Pocket Icons entry in SCOTTEVEST GlossaryDescription here
  39. ^ Pocket PC Thoughts Review of Performance Polo
  40. ^ CrunchGear Review of the Signature System
  41. ^ Tactical Life/Combat Handguns Magazine
  42. ^ FiringSquad.com article describing SeV features
  43. ^ Pocket PC Thoughts Description of clear touch fabric and its utility
  44. ^ Wall Street Journal Article
  45. ^ Chicago Business article about IBM vs. SCOTTEVEST, Inc.
  46. ^ Crain's Chicago Business article about SeV vs. IBM
  47. ^ Idaho Mountain Express story about Scott USA vs. SCOTTEVEST
  48. ^ Mobility Today Article
  49. ^ Playboy Playmate Rebecca Scott hired as SCOTTEVEST spokesmodel
  50. ^ SCOTTEVEST Twitter feed
  51. ^ NY Times article citing Pew Research
  52. ^ SeV Social Media page
  53. ^ SCOTTEVEST Vlog
  54. ^ SCOTTEVEST Facebook page
  55. ^ SCOTTEVEST Twitter feed
  56. ^ SCOTT TV on Stickam
  57. ^ SCOTTEVEST Store video feed

External links

The above definition about the clothing company Scottevest is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address http://en.wikipedia.org/wiki/SCOTTEVEST.  The definition has been modified by the Apparel Search Company in June 2009.  The rest of this page and other pages on Apparel Search are NOT under the free document license.

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