The company was founded in March 1982 by Patricia
Miller and Barbara Bradley Baekgaard, a 1962 graduate
of Marymount College. Named after Baekgaard's mother,
the company got its start when both were inspired
while awaiting a flight in Atlanta, where they noticed
a "definite lack of feminine-looking luggage".
Vera Bradley bags come in several sizes and styles,
as well as many different patterns and colors. There
are travel duffels, totes,
There are also
placemats, rolling luggage, tableware, rugs, accessories,
Periodically, the company will retire a pattern.
When patterns retire, new ones are produced. New
patterns are released four times per year: spring,
summer, fall, and winter.
All collections are available in a variety of colors
Vera Bradley makes several different types of handbags.
Some names include the Amy, the Handbag, the Hipster,
the Tote, the Morgan, the Hannah, the Betsy, and
the Villager. The handbags are made out of quilted
cotton and are released in a variety of patterns.
Vera Bradley makes coordinating accessories. The
accessories are available in all of the Signature
Cotton patterns, except for the Mosaic pattern which
only comes in limited accessories and handbags.
There is also a line of flip-flops, sunglasses and
The Vera Bradley Travel Collection includes Classic
Cotton duffel/travel bags (made from the same fabric
as the traditional handbags and accessories), as
well as rolling luggage.
Along with the Signature Cotton collection, Vera
Bradley releases a Microfiber line during the same
period new patterns are released. Microfiber lines
are released twice a year, each time with different
style bags, detail stitching, and inside prints.
The company has released brown and black Microfiber
pieces; most recently, they created a black line
for the Spring 09 collection that involved Electric
Blue and Charcoal stitching.
The stationery collection includes pencils, notepads,
binders, notebooks and stationery cards. All of
the products are in the Vera Bradley classic cotton
Vera Bradley has also come out with a variety limited
edition accessories. Some of the limited editions
include the pet collection, the Seaside Collection,
the Tropical Silk Collection, the Jacquard Line,
the 25th Anniversary Collection, the Island Collection,
Beach Collection, and the Resort Collection.
The Vera Bradley Foundation
The Vera Bradley Foundation supports Breast Cancer
Research. Sales from the Pink Elephants (retired),
Pinwheel Pink, and Hope Garden prints benefit the