The Keds brand of shoe has been around
since 1916, when they were first made by
U.S. Rubber (now known as
Uniroyal). The first Keds shoes were
also the first to be known as
sneakers, because the rubber soles of
the shoes made them quiet (so one could
sneak around and not worry about being heard,
apparently, because hard soled shoes tended
to make noise).
Throughout the years,
Keds became immensely popular with many
people, including fashion icons, because
of their classic and stylish design.
In the 1960's and 1970's,
introduced a line of athletic shoes called
Pro-Keds, which were intended for more serious
use, specifically for
basketball. Over the years many basketball
players and teams wore Pro-Keds shoes while
The popularity for Keds finally seemed
to die out in the mid-to-late 1990's, as
other brands became popular with women and
the classic Keds fell out of favor. However,
recently, Keds have become popular again,
thanks in part to its ad campaigns featuring
Mischa Barton, star of The O.C.
Pro-Keds have also come back into popularity
for the moment, thanks in part to the current
vintage clothing obsession.