is an urban fashion
line created by Russell Simmons
, the founder of Def Jam
in 1992. The brand is fairly expensive and worn for fashion instead of sport. The broken flag logo visible on every clothing article except footwear is touted as a symbol of the state of separation the world is in right now. Some Phat Farm articles are political.
Simmons sold his interest in Phat Farm for 140 million dollars in 2004.
Store Location- 129 Prince Street New York NY