is a clothing
line founded in 1998 by hip-hop
mogul Sean "Diddy" Combs
. The name of the label comes from the first and middle names of Combs. One of the most successful fashion brands started by a celebrity, and arguably the most famous in rap alongside others such as Phat Farm
, the popular clothing resulted in Combs being named Best Menswear Designer of 2004 by the prestigious Council of Fashion Designers.
Faces of and models representing the brand include Combs himself, as well as rapper Mase, basketball star Dwayne Wade, and most famously supermodel Tyson Beckford