Club : As a member of the Designer Fashion Club, you will receive
periodic reports regarding special limited time sales events. The events
are arranged to be convenient as well as satisfying. Their fashion sale
events will surely satisfy your indulgence for fine fashion.
An online private
shopping club is a members only shopping
club, where members can buy goods at high discounts.
Private shopping clubs organize
sales events for its members that typically
last 2 to 6 days.
Because they are private (i.e. a user a) has to be invited and b) only
after sign up users can see the goods and services on offer) they protect
the brand owners
distribution channels, brand and
True private shopping clubs source their products only directly from
the brands and dont buy liquidation stock from retailers.
To become a member, one needs to be invited by another member or get
waitlisted to get membership. Membership is free. There are a number of
eCommerce websites where users have to sign up to be able to buy products
at high discounts. Popular examples are overstock.com or ebay.com. However,
they don't fulfill the by invitation only criteria and therefore are not
classified as private shopping clubs.
Private shopping clubs operate across various categories (fashion, travel,
electronics etc) and segments (Premium brands, bargain basement,
Gen X, etc).
In 2009 the leading US shopping club
Gilt Groupe raised
40 million in funding from General Atlantic and Matrix at a valuation of
Russian online shopping club KupiVIP.ru raised $20 million in funding in
venture funding led by Accel Partners and joined by prior investors Mangrove
Capital Partners, ARLAN, Direct Group.