Missouri State University Fashion Research
Fashion Research  Fashion Schools

In this section you will find resources regarding educational research from the Missouri State University.  The information in this section can come from either the university professors or from students.  Please note that some of the information in this section may not be official university research.  Again, some of the info is provided by students as part of research assignments, etc.

University of Missouri Clothing Brand Logo Research: a new study from the University of Missouri has found that people who are more sensitive to how others perceive them are actually more likely to avoid clothing with large logos, even if the clothing is from a prestigious brand. Eunjin Kim, a doctoral candidate in the MU School of Journalism, says it is important for companies to understand this brand avoidance behavior when marketing their products to consumers.

You may also want to learn more about The Department of Textile and Apparel Management is a global leader focusing on the apparel and textile supply chain. TAM's award-winning faculty is internationally recognized. Ranked as one of the top programs of its kind, TAM prepares students for a wide variety of career options such as merchandising, buying, sourcing, product development, technical design, e-retailing or retail operations. The curriculum focuses on leadership, the global supply chain, sustainability, creativity/innovation and technology. Through course work, field study experiences, internships, leadership conferences and student organizations, TAM students develop the skills they need to be a top recruit for industry positions.

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