In this section you will find resources regarding educational
research from the Missouri State University. The information in
this section can come from either the university professors or from
students. Please note that some of the information in this section
may not be official university research. Again, some of the info
is provided by students as part of research assignments, etc.
University of Missouri Clothing Brand Logo Research: a new study
from the University of Missouri has found that people who are more
sensitive to how others perceive them are actually more likely to avoid
clothing with large logos, even if the clothing is from a prestigious
brand. Eunjin Kim, a doctoral candidate in the MU School of
Journalism, says it is important for companies to understand this
brand avoidance behavior when marketing their products to consumers.
You may also want to learn more about
The Department of Textile and Apparel
Management is a global leader focusing on the apparel and textile
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