Has Black Friday been turned into Black November this year? As the
clothing retailers fight to obtain consumers the sales appear to begin
earlier and earlier each year. Not just earlier in the day on
Black Friday but earlier in the month.
According to the New York Times article by Hiroko Tabuchi and Rachel
Abrams, "The day that traditionally signified the start of year-end
sales has become just another family shopping day, thanks to retailers
that have already been discounting heavily in a bid to lift sales that
have so far been tepid this year." In NY Times article a consumer
shopping at Tyson's Corner Center indicated "“I'm not sure there's
anything such as Black Friday anymore," Mr. Felton said. “The erosion on
Black Friday into Thursday has messed a lot of people up."
Spending tumbled an estimated 11 percent over the weekend from a year
earlier, the Washington-based National Retail Federation
said on November 31, 2014.
The NRF had predicted that 140.1 million customers
would visit retailers last weekend, a small decline from last year's
140.3 million. Instead, only 133.7 million showed up. The slow start may
make it harder for retailers to hit sales targets over the next month.
Walmart Black Friday 2014: “All of this was
because of our associates. Throughout the day, we welcomed more than 22
million customers to our stores – that's more than the number of people
who visit Disneyland in an entire year – and our associates served them
with pride. During our big events, our cashiers had nearly every
register open. And once again, we delivered safer, exciting events for
our customers. “Our Black Friday weekend continues today at 6 a.m. and
all weekend long with TVs, wireless, jewelry, tires, Christmas décor and
thousands of other items at amazing prices in our stores and online –
all leading up to our biggest Cyber Monday event ever."
“Tablets, TVs, sheets, children's apparel, and video gaming were the top
five categories of the night in our stores. As expected, Disney Frozen
Snow Glow Elsa dolls were one of the top toys of the night. We sold
enough food storage containers to hold 4.5 million pounds of
Thanksgiving leftovers and we sold enough towels to line the banks of
the Mississippi River. Video games, wireless pre-paid phones, HDTVs and
baby items were popular on Walmart.com on Thanksgiving Day.
SOURCE: Wal-Mart Stores, Inc. BENTONVILLE, Ark., Nov 28, 2014
Target Black Friday Sales 2014:
Target Corporation (NYSE: TGT)
kicked off the holiday season with a strong early start to Black Friday
weekend, as guests across the U.S. shopped early deals and turned out
for the 6 p.m. store openings. In addition, the company's free shipping
offer on Target.com continues to drive record breaking online sales.
“Guests nationwide turned out online and in stores to take advantage of
Target's Black Friday deals," said Brian Cornell, Target's Chairman of
the Board and CEO, who greeted holiday shoppers at a store in New York
on Thanksgiving. “We have great deals on top gifts and a shopping
experience that can't be beat. I'm encouraged by the early results and
am confident guests will love the deals they'll find throughout the
weekend and the holiday season." For the first time, Target offered a
pre-sale of select Black Friday deals to all guests in stores and online
on Wednesday, Nov. 26. By 9 a.m., online sales had already exceeded
total sales from the same day last year. Top online items were the iPad
Air 2, Beats by Dre Solo HD headphones and the Intex Pure Spa Inflatable
Hot Tub. In stores, demand was high with the iPad Air 2, Beats by Dre
Solo HD headphones and the iPad Mini as top sellers. Cyber
Week More than 100,000 items will be on sale on Target.com from
Sunday, Nov. 30 through Saturday, Dec. 6 for Cyber Week, including
weeklong deals and hot daily offers. In addition, all Target.com orders
will continue to ship for free through Saturday, Dec. 20.
IBM / Reuters : Black Friday shopping marked by thinner crowds, protests
| Reuters Mall crowds were relatively thin on Black Friday in a sign of
what has become the new normal in U.S. holiday shopping: the mad rush is
happening the night of Thanksgiving and more consumers are picking up
deals online. The crowds normally reserved for Black Friday
morning appeared on Thursday night. For instance, more than 15,000
people lined up for the opening of the flagship store of Macy's Inc in
New York on Thursday. Retailers also said they were capturing more of
the holiday budget online. Overall Black Friday online sales as of
1500 EST (2000 GMT) were up 8 percent from a year earlier, according to
IBM Digital Analytics Benchmark. Online sales were up 14.3 percent on
Thanksgiving Day. Wal-Mart said Thursday was its second-highest
online sales day ever after last year's Cyber Monday, which is the
Monday after Thanksgiving, when online retailers promote bargains.