Black Friday Sales Report 2014

Black Friday Sales Report 2014


Has Black Friday been turned into Black November this year?  As the clothing retailers fight to obtain consumers the sales appear to begin earlier and earlier each year.  Not just earlier in the day on Black Friday but earlier in the month.

According to the New York Times article by Hiroko Tabuchi and Rachel Abrams, "The day that traditionally signified the start of year-end sales has become just another family shopping day, thanks to retailers that have already been discounting heavily in a bid to lift sales that have so far been tepid this year."  In NY Times article a consumer shopping at Tyson's Corner Center indicated "“I'm not sure there's anything such as Black Friday anymore," Mr. Felton said. “The erosion on Black Friday into Thursday has messed a lot of people up."

Spending tumbled an estimated 11 percent over the weekend from a year earlier, the Washington-based National Retail Federation said on November 31, 2014.

The NRF had predicted that 140.1 million customers would visit retailers last weekend, a small decline from last year's 140.3 million. Instead, only 133.7 million showed up. The slow start may make it harder for retailers to hit sales targets over the next month.

You can view more Black Friday Retail News at the National Retail Federation website.  Visit their holiday headquarters section for information on the entire holiday selling season.



Walmart Black Friday 2014 :  “All of this was because of our associates. Throughout the day, we welcomed more than 22 million customers to our stores – that's more than the number of people who visit Disneyland in an entire year – and our associates served them with pride. During our big events, our cashiers had nearly every register open. And once again, we delivered safer, exciting events for our customers. “Our Black Friday weekend continues today at 6 a.m. and all weekend long with TVs, wireless, jewelry, tires, Christmas décor and thousands of other items at amazing prices in our stores and online – all leading up to our biggest Cyber Monday event ever."   “Tablets, TVs, sheets, children's apparel, and video gaming were the top five categories of the night in our stores. As expected, Disney Frozen Snow Glow Elsa dolls were one of the top toys of the night. We sold enough food storage containers to hold 4.5 million pounds of Thanksgiving leftovers and we sold enough towels to line the banks of the Mississippi River. Video games, wireless pre-paid phones, HDTVs and baby items were popular on Walmart.com on Thanksgiving Day.  SOURCE: Wal-Mart Stores, Inc.  BENTONVILLE, Ark., Nov 28, 2014 (BUSINESS WIRE)

Target Black Friday Sales 2014 : Target Corporation (NYSE: TGT) kicked off the holiday season with a strong early start to Black Friday weekend, as guests across the U.S. shopped early deals and turned out for the 6 p.m. store openings. In addition, the company's free shipping offer on Target.com continues to drive record breaking online sales. “Guests nationwide turned out online and in stores to take advantage of Target's Black Friday deals," said Brian Cornell, Target's Chairman of the Board and CEO, who greeted holiday shoppers at a store in New York on Thanksgiving. “We have great deals on top gifts and a shopping experience that can't be beat. I'm encouraged by the early results and am confident guests will love the deals they'll find throughout the weekend and the holiday season."  For the first time, Target offered a pre-sale of select Black Friday deals to all guests in stores and online on Wednesday, Nov. 26. By 9 a.m., online sales had already exceeded total sales from the same day last year. Top online items were the iPad Air 2, Beats by Dre Solo HD headphones and the Intex Pure Spa Inflatable Hot Tub. In stores, demand was high with the iPad Air 2, Beats by Dre Solo HD headphones and the iPad Mini as top sellers.  Cyber Week More than 100,000 items will be on sale on Target.com from Sunday, Nov. 30 through Saturday, Dec. 6 for Cyber Week, including weeklong deals and hot daily offers. In addition, all Target.com orders will continue to ship for free through Saturday, Dec. 20.

Source:
http://pressroom.target.com/news/target-shoppers-nationwide-score-doorbusters-as-black-friday-gets-underway

IBM / Reuters : Black Friday shopping marked by thinner crowds, protests | Reuters Mall crowds were relatively thin on Black Friday in a sign of what has become the new normal in U.S. holiday shopping: the mad rush is happening the night of Thanksgiving and more consumers are picking up deals online.  The crowds normally reserved for Black Friday morning appeared on Thursday night. For instance, more than 15,000 people lined up for the opening of the flagship store of Macy's Inc in New York on Thursday. Retailers also said they were capturing more of the holiday budget online.  Overall Black Friday online sales as of 1500 EST (2000 GMT) were up 8 percent from a year earlier, according to IBM Digital Analytics Benchmark. Online sales were up 14.3 percent on Thanksgiving Day.  Wal-Mart said Thursday was its second-highest online sales day ever after last year's Cyber Monday, which is the Monday after Thanksgiving, when online retailers promote bargains.  
http://www.reuters.com/article/2014/11/28/usa-holidaysales-black-friday-idUSL2N0TI10K20141128

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