Friday Sales Report:
Black Friday Verdict: As Expected, Number of Shoppers Up, Average Spending
Down (Nov. 29, 2009) (National Retail Federation)
: As the closely-watched Black Friday weekend winds down, a National Retail
Federation survey conducted over the weekend confirms the expected: more
people spent less. According to NRF's Black Friday shopping survey, conducted
by BIGresearch, 195 million shoppers visited stores and websites over Black
Friday weekend*, up from 172 million last year. However, the average spending
over the weekend dropped to $343.31 per person from $372.57 a year ago.
Total spending reached an estimated $41.2 billion. 'shoppers proved this
weekend that they were willing to open their wallets for a bargain, heading
out to take advantage of great deals on less expensive items like toys,
small appliances and winter clothes, said Tracy Mullin, NRF President and
While retailers are encouraged by the number of Americans who shopped over
Black Friday weekend, they know they have their work cut out for them to
keep people coming back through Christmas. Shoppers can continue to expect
retailers to focus on low prices and bargains through the end of December.
* NRF's definition of Black Friday weekend includes Thursday,
Friday, Saturday and projected spending for Sunday. ** NRF broke out discount
stores and outlet stores this year for the first time; historical information
is not available.
Holiday shopping, round two 2009 (CNNMoney.com): Mentioned in
the article, "Although Black Friday seemed to be missing the usual
mayhem associated with it, the good news for merchants was that shoppers
eagerly spent money on toys, cashmere sweaters, Snuggie blankets and gadgets
at juicy discounts ". The article also states, "Retailers
came out swinging for Black Friday, offering some of the holiday season's
lowest prices on electronics, appliances, apparel and toys," said Tracy
Mullin, president of the NRF, an industry trade group, in a statement. "Budget-focused
shoppers seemed to be pleasantly surprised with post-Thanksgiving deals,
which many retailers will extend into Saturday and even Sunday."
Friday Shoppers Snap Up Door-Busters (2009) (Wall Street Journal)
: As reported in the article, "Electronics appear to be the early winner
this Black Friday, with discounters doing well early and door-busters bringing
in big crowds. Best Buy Co. (BBY) Chief Executive Brian Dunn said his early
reports from the electronics retailer's stores indicate shopper traffic
is up over last year and that shoppers are in a buying mood. "In this
connected world we live in, I have been getting updates all morning, and
our crowds--first in the East and then within the Central part as those
stores opened up-- were materially bigger than last year, and the West Coast
reports, too, are the same," Dunn said in an interview with Dow Jones
Newswires." The Wall Street Journal article also mentions, "
competition as potential causes. At upper-end Saks Inc. (SKS) flagship Fifth
Avenue store, the hottest items weren't couture, but candy. The retailer
was offering sweets, knick-knacks and Christmas ornaments for as much as
50% off, and customers were grabbing them, with the Godiva stand needing
a full refilling before 11 a.m. At teen retailers, less expensive stores
like Aeropostale Inc. (ARO) were seeing dense crowds, with just about every
item 50% off in the early going."
Black Friday Boasts 595 MillionDollars in U.S. Online Holiday Spending,
Up 11 Percent Versus Year Ago (2009) (Fashion Newspaper)
comScore a leader in measuring the digital
world, today reported holiday season retail e-commerce spending for the
first 27 days of the November - December 2009 holiday season. For the holiday
season-to-date, $10.57 billion has been spent online, marking a 3-percent
increase versus the corresponding days last year. Black Friday (November
27) saw $595 million in online sales, making it the second heaviest online
spending day to date in 2009 and representing an 11-percent increase versus
Black Friday 2008.
Black Friday Shopping: PriceGrabber.com 2009 Online Statistics
(2009) (Fashion Newspaper) PriceGrabber.com's recent holiday survey revealed
that 45 percent of consumers were planning to shop on Black Friday and Cyber
Monday, with 80 percent planning to make a purchase on Black Friday and
66 percent on Cyber Monday.
Largest Black Friday Ever For QVC : 2009 Black Friday Report
(2009) (Fashion Newspaper) In what has become the unofficial kickoff
to the holiday shopping season, multimedia retailer QVC observed its largest
Black Friday ever, realizing more than $32 million in orders - a 60
percent increase over last year's Black Friday sales. More than 765,000
units were ordered in a 24-hour period.