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Jones Apparel Group, Inc. a Fortune
500 company, is a leading designer, marketer and wholesaler of
branded apparel, footwear and accessories. Theye
also market directly to consumers through their
chain of specialty retail and value-based stores.
Their nationally recognized brands include Jones New York,
Evan-Picone, Norton McNaughton, Gloria Vanderbilt, Erika, l.e.i.,
Energie, Nine West, Easy Spirit, Enzo Angiolini, Bandolino, Joan &
David, Mootsies Tootsies, Sam & Libby, Napier, Judith Jack, Kasper,
Anne Klein, Albert Nipon, Le Suit. T he
Company also markets apparel under the Polo Jeans Company brand
licensed from Polo Ralph Lauren Corporation, costume jewelry under
the Tommy Hilfiger brand licensed from Tommy Hilfiger Licensing,
Inc. and the Givenchy brand licensed from Givenchy Corporation and
footwear under the Dockers Women brand licensed from Levi Strauss &
Co. Each brand is differentiated by its own distinctive styling,
pricing strategy, distribution channel and target consumer.
They primarily contract for the
manufacture of their products through a
worldwide network of quality manufacturers. Theye
have capitalized on their nationally known
brand names by entering into various licenses for several of
their trademarks, including Jones New
York, Evan-Picone, Anne Klein New York, Nine West, Gloria Vanderbilt
and l.e.i., with select manufacturers of women's and men's products
which they do not manufacture.