How to Start a Fashion Blog
We hear that you are interested in starting your own
fashion blog. Is that true? If it is, we have some very
good news for you. Fashion blogs are super trendy right now.
So, it is a great time for you to get started on your project.
Now that we know you are interested in blogging, we
may as well explain that this post is not only about starting fashion blogs.
We are also going to provide you with a step by step guide to “properly"
creating your fabulously trendy niche blog.
What is the first thing that you need to get started?
Firstly, you need a strong desire and even stronger
work ethic to be successful. Let's be honest. Blogging about
fashion is actually rather challenging work. It is much more than
simply being creative and style savvy. You also must be diligent and
consistent. You can't simply write one fantastic article and expect
a following to develop. Those who are successful consistently write
well thought out articles. Just in case you are curious, the fashion
blog niche is hugely crowed. Although we do not know the exact number
of blogs in existence, my guess is that it is quickly approaching a zillion
(OK, I made up that statistic). Anyway, it is fair to say that the
niche is highly saturated and does not appear to be changing any time soon.
With that said, it is important to understand that you have to be willing
to put in great effort if you wish to be successful. The good news
is that although the internet has tons of style blogs, the majority of them
are, dare I say, “not so good".
If you have the talent and the strong work ethic, you
can blow all of those other ones away. If you are not prepared to
work hard, you may as well turn back now.
This leaves you with an opportunity to do something
amazing and awesome and special but, like the paragraph header says, you
need some guts. You are going to have to make this work by being smart and
different. If you're not prepared to do that then you may as well stop right
Are you ready to venture forward?
Basic steps needed to start a fashion blog:
Selecting a domain name: You need
a darn catchy website address if you want to get a jump start on developing
recognition. Sure, you can survive with a not so great name, but the
better the name the better your chances. Sorry to say, many of the
best domains are taken. However, with your amazing creativity, we
are sure you will come up with something clever.
Select a hosting company: the domain
name is only the address for people to locate your blog. It still
needs to reside somewhere and a hosting plan is the key. You can check
with sites such as godaddy.com, BlueHost.com, or simply search hosting companies
on Google or Bing. If you want to start a blog that will eventually
become a business then you need to get your own domain name and web host.
We suggest you avoid the free services because you may not maintain full
control and flexibility as you grow your business. Sure, free sounds
great at the beginning but you may have to suck it up and spend a little
money to insure you don't hurt your long term objectives. Why would
you try to do that on a free blog host with some other company's name in
it? Make sure you own your domain and own the rights to not be tied
down to the hosting company that offers a free service.
By the way, you can often purchase your domain name
and host at the same company.
Select a blogging platform: It is possible to
create your own system, but if you are not a super savvy tech genious I
would strongly suggest that you utlize a pre-existing program. You
can find several very good ones by simply doing a Google search. Two
of our current favorites are WordPress and Blogger. You can also find
ways to blog on sites such as the Fashion Industry Network by using the
blog feature. However, if you may be best off with Word Press
for your primary blog.
Start Posting: create incredible content
and post it on your new blog. Do the same tomorrow, the next day,
and the day after. Continue with writing daily until you are successful
or give up.
Network and Promote: now you have a domain
name, a hosting service, blogging platform, and excellent content.
Now you have to promote the heck out of your articles. YOU NEED PEOPLE
TO READ YOUR ARTICLES. Be active on
Fashion Industry Network, etc.
After you complete the steps above, you will be a rock
star in the fashion world. OK, that statement is false. Even
if you following the outline above, you still run the risk of complete failure. The
reality is that you are competing against a plethora of other resources.
HOWEVER, you can most definitely become extremely successful. Wealth,
fame, beauty, and all of your dreams are right around the corner. Work
hard and keep moving in the proper direction.
How can you start a fashion blog that is better
than all the rest?
Put your face on the blog. Market your blog as
well as yourself. As the author, you are a huge part of your blog. Develop
yourself as the authority of the subject of fashion.
Put your story on each blog post. Why are you
writing this blog? Why should people listen to you? Tell your
audience why they should have interest in you and your writing.
Differentiate Your Brand (your blog name is your brand,
and you are your brand). Your brand is not just your logo, it is everything
that you do or touch as it relates to your blog or the world of fashion.
It's everything that people think about you. Make certain your logo, your
name, page design and style is all connect and all works together to make
your blog different and perfect.
Take some risks: do you dislike a particular brand
or designer. Even though the rest of the world appears to adore them,
don't be afraid to tell the work that you think they are horrible (if that
is truly what you think). Voice “your" opinions.
Talk about things that matter to you. Do NOT
simply be just like everyone else. Don't be a blogger that simply
regurgitates crap that others have already stated.
Note: do NOT start your clothing blog on Tumblr or
some other similar service. It is really best to own your own name
and host it on your own server if possible. This will be beneficial
in the long run. You may want to look into a
blog like many of the other leading sites.
How do I find good content for my blog?
Don't look for good content. Create it!
Think of problems and then work toward developing solutions. For example,
I thought it would be helpful to people to know how to start a fashion blog.
Hence, I started writing this post you are currently reading. Some
of the best content solves problems. Best places to shop for
clothing, how to become a fashion designer, how to create a resume, etc.
How do search engines find my blog?
Search Engine Optimization is annoying in my opinion,
but it is a vital part making sure your site is not overlooked by search
Fashion SEO helps you craft good content helps you get noticed by both
humans and by algorithms from search engines.
We hope that you have find this information to be helpful.
If you do, please share a link to this article from your new fashion blog
or social media.
On Apparel Search you can find a nice list of
fashion blogs that you may wish to review. You can see what they
do well and possibly areas for improvement.
You can discussion
fashion blogs on Google+.