Pantone Color of the Year 2017 is Greenery 15-0343
A refreshing and revitalizing shade, Greenery is
symbolic of new beginnings. Greenery is a fresh and zesty yellow-green
shade that evokes the first days of spring when nature’s greens revive,
restore and renew. Illustrative of flourishing foliage and the lushness
of the great outdoors, the fortifying attributes of Greenery signals
consumers to take a deep breath, oxygenate and reinvigorate.
Greenery is nature’s neutral. The
more submerged people are in modern life, the greater their innate
craving to immerse themselves in the physical beauty and inherent unity
of the natural world. This shift is reflected by the proliferation of
all things expressive of Greenery in daily lives through urban planning,
architecture, lifestyle and design choices globally. A constant on the
periphery, Greenery is now being pulled to the forefront - it is an
omnipresent hue around the world.
A life-affirming shade, Greenery is also emblematic
of the pursuit of personal passions and vitality.
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