The color of the year for 2018 is “ultra violet," according to
Pantone Color Institute, a color consulting company that each year
chooses a color that symbolizes design trends and cultural mood.
Historically, there has been a mystical or spiritual quality
attached to Ultra Violet. The color is often associated with
mindfulness practices, which offer a higher ground to those seeking
refuge from today’s over-stimulated world. The use of purple-toned
lighting in meditation spaces and other gathering places energizes the
communities that gather there and inspire connection.
Ultra Violet suggests the mysteries of the cosmos, the intrigue of
what lies ahead, and the discoveries beyond where we are now. The vast
and limitless night sky is symbolic of what is possible and continues to
inspire the desire to pursue a world beyond our own.
Enigmatic purples have also long been symbolic of counterculture,
unconventionality, and artistic brilliance. Musical icons Prince, David
Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront
of western pop culture as personal expressions of individuality. Nuanced
and full of emotion, the depth of PANTONE 18-3838 Ultra Violet
symbolizes experimentation and non-conformity, spurring individuals to
imagine their unique mark on the world, and push boundaries through
A dramatically provocative and thoughtful purple shade, PANTONE
18-3838 Ultra Violet communicates originality, ingenuity, and visionary
thinking that points us toward the future.
You may find the following formula for cotton & ink to be helpful.
You should also contact Pantone to learn more.
Learn more about fashion colors such as ultra violet at the
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