The Standard Hotel is hosting many of the fashion events
this week, transforming its chic rear entrance into a tented runway and red
carpet press area. Tonight's party, sponsored by Mercedes-Benz in honor of the
new SLR McLaren sports coupe, was a smart and sophisticated affair. Continuous
footage of last season's shows played on large screens, marking the debut of the
automotive sponsor in Los Angeles. Guests sipped bubbly Veuve Clicquot and
nibbled on caviar points, shellfish and Asian delicacies while the starring
vehicle took center stage on the runway.
Mercedes-Benz executives got to chat up the
young fashion publicists and macho press photographers were free to fondle
the red leather seats. A perfect merger of speed and style!