Shay Todd - LA Fashion Week October 2004

LA Fashion Showss Fashion  +  Fashion Industry News  + Design Studio


Chasing the endless summer from tropical islands to North African ports, Shay Todd presented a drop-dead collection of barely-there swimwear including remarkably sexy 1-pieces with provocative keyhole details and flattering rouching.  A sophisticated palette of violet, mauve, metallics and terracotta got a dose of bling-bling with gold coins, chain straps and sparkly sequin trim.

New to the collection this season was a group of aprs-sol separates, sequined boybeaters, boyshorts, elegant embellished caftans and Lurex drawstring cover-ups.  Signature classics like French terry hoodies and sweats are enduring staples for this line, but the impulsive babydoll ruffle looks were overtly boudoir. 

The standing-room-only crowd, no doubt tempted by the publicist's promise of very little clothing, beautiful women and one special evening,drew buyers, press and emerging rap stars alike.  Front-row divas included Carmen Electra and FOX Weathergirl Jillian Barberi.  As soon as the lights went down, they were rocking to the seductive, custom-recorded beats (including the debut of Kansas Cali's Hello World) and enthusiastically applauding the scanty lineup.  This crowd came to groove, see skin and dream of summer and they got what they came for!

Review by Apparel Search

Design Studio

Review written by Debra Stevenson & Photographs by Carlos Alberto

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