Mercedes-Benz Fashion Week / LA Fashion Week : IMG Fashion, a division of international sports and lifestyle event and management giant IMG, encompasses 7th on Sixth, the world's premier producers of fashion weeks, IMG Fashion Asia Pacific, IMG Fashion Europe and The Daily Front Row, the fashion industry's must read fashion week obsession. 7th on Sixth was originally created in 1993 with a mission to organize, centralize and modernize the American Collections and provide a platform for American designers to become players in the global fashion business by providing state-of-the-art venues, an experienced production team and maximum exposure through a wide variety of marketing benefits and advertising opportunities. The division now produces Olympus Fashion Week in New York, Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles.

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