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Australia Fashion Week / The Asia Pacific Fashion Week :  Mercedes Australian Fashion Week (MAFW) Bi-annually in Australia The centre of fashion and business in the Asia Pacific region. MAFW's Spring Summer Collections held annually in April/May (Sydney) and Autumn Winter Collections held annually in October (Melbourne).   IMG, the world's premier sports and lifestyle management and marketing firm, acquired Australian Fashion Innovators (AFI) in October 2005 and with it the region's premier fashion event, Mercedes Australian Fashion Week. This acquisition also included the management and production of several events throughout Asia. IMG FASHION Asia Pacific is the name of the newly formed company.

Autumn Winter 2006
Spring / Summer 2005 - 2006


Information about IMG:

IMG FASHION Asia Pacific
(Owners and operators of Mercedes Australian Fashion Week)


IMG, the world's premier sports and lifestyle management and marketing firm, acquired Australian Fashion Innovators (AFI) in October 2005 and with it the region's premier fashion event, Mercedes Australian Fashion Week. This acquisition also included the management and production of several events throughout Asia. IMG FASHION Asia Pacific is the name of the newly formed company.

IMG currently owns and operates a number of the world's most important fashion events under the IMG FASHION business including Olympus Fashion Week (New York), Mercedes-Benz Fashion Week at Smashbox Studios (Los Angeles), Fashion Fringe (London), the Sunglass Hut Swim Shows Miami presented by LYCRA� (Miami) and Lakme Fashion Week (India). IMG has associations with other fashion weeks around the world and it also owns and publishes �The Daily.� Part of the group includes IMG Models, the world's number one international model management firm, representing many of the industry's top names. Clients include Mischa Barton, Gisele Bundchen, Shalom Harlow, Elizabeth Hurley, Liya Kebede, Heidi Klum, Carolyn Murphy, Kate Moss, Liv Tyler, Gemma Ward and Daria Werbowy. Based in New York, IMG Models is a leader in model management and talent discovery in other fashion capitals, including London, Paris and Sao Paulo.

IMG FASHION Asia Pacific operates from four offices, located in Sydney, Melbourne, Singapore and Hong Kong. IMG FASHION Asia Pacific is set up to provide focused resources to grow the Asia Pacific fashion industry through a number of initiatives, while adding value to existing ventures and events. The new company is positioned as the most professional, creative and connected fashion event and fashion media content developer in the Asia Pacific. The international family that is IMG also helps to connect Asia Pacific fashion industries globally.
 

 

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If you have enjoyed this page that contains information about fashion weeks, you may also have interest in our new fashion week website called Fashion Week Photos.
 

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