October 2013 Summary:
Dover Saddlery, Inc. is a specialty retailer and multi-channel marketer
of, equestrian products in the United States. The Company sells its products
through a multi-channel strategy, including direct and retail. The Company's
equestrian product line includes a variety of separate items, such as saddles,
tack, specialized apparel, footwear, horse clothing, horse health and stable
products. The Company mails its catalogs to individuals who have made purchases
during the past five years. The Company's Websites feature its entire product
offering and enable the Company to market customers and visitors by allowing
different pages to be automatically shown to different types of individuals.
Through the Company's subsidiaries, as of December 31, 2011, the Company
operates 14 retail stores under the Dover Saddlery brand and one retail
store under the Smith Brothers brand. As of December 31, 2011, the Company's
database contained over two million names.
April 2006: Dover Saddlery was founded in 1975 by Jim and David
Powers, former members of the USET 3-Day Event Team. After returning from
the Olympic Games in Germany in 1972, Jim Powers felt that riders in New
England would appreciate a saddlery shop dedicated to providing a broad
selection of the best tack available. Dover products are the standard which others try
to attain. Many of Dover's personnel are active riders and competitors.
And they carry on the Dover tradition begun more than 25 years ago of using
their understanding of horses and the sport to better serve the equestrian
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