It all started
in July 2002 when three Boulder, Colorado based founders decided to market
an unusual shoe developed and manufactured by Foam Creations, Inc. Originally
intended as a boating/outdoor shoe because of its slip-resistant, non-marking
sole, Crocs introduced it's first model, the Beach, in November 2002 at
the Ft. Lauderdale Boat Show. From there, popularity mushroomed. Sales poured
in. By 2003 Crocs had become a bona-fide phenomenon, universally accepted
as an all purpose shoe for comfort and fashion.
October 2013 Summary:
Crocs, Inc is a designer, manufacturer and distributor of footwear and accessories
for men, women and children. As of December 31, 2012, the Company sold its
products in more than 90 countries through domestic and international retailers
and distributors and directly to end-user consumers through its Company-operated
retail stores, outlets, kiosks and Webstores. Its footwear products are
divided into four product offerings: Core-Comfort, Active, Casual and Style.
The Core product offering primarily includes molded and unisex products
targeted toward a wide range of consumers established through core Crocs
attributes which include comfort, easy on-and-off capability, and color.
The Active product offering includes sport inspired products and footwear
suited for activities, such as boating, walking, hiking and even recovery
after workouts. The Casual product offering includes sporty and relaxed
styles. The Style product offering includes stylish products.
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