Crocs Incorporated  CROX
 

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- Crocs Inc.  

It all started in July 2002 when three Boulder, Colorado based founders decided to market an unusual shoe developed and manufactured by Foam Creations, Inc. Originally intended as a boating/outdoor shoe because of its slip-resistant, non-marking sole, Crocs introduced it's first model, the Beach, in November 2002 at the Ft. Lauderdale Boat Show. From there, popularity mushroomed. Sales poured in. By 2003 Crocs had become a bona-fide phenomenon, universally accepted as an all purpose shoe for comfort and fashion.

October 2013 Summary: Crocs, Inc is a designer, manufacturer and distributor of footwear and accessories for men, women and children. As of December 31, 2012, the Company sold its products in more than 90 countries through domestic and international retailers and distributors and directly to end-user consumers through its Company-operated retail stores, outlets, kiosks and Webstores. Its footwear products are divided into four product offerings: Core-Comfort, Active, Casual and Style. The Core product offering primarily includes molded and unisex products targeted toward a wide range of consumers established through core Crocs attributes which include comfort, easy on-and-off capability, and color. The Active product offering includes sport inspired products and footwear suited for activities, such as boating, walking, hiking and even recovery after workouts. The Casual product offering includes sporty and relaxed styles. The Style product offering includes stylish products.

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