Chonggee Enterprise Co. Ltd
Taiwan-invested Chonggee produces1.3 million
pieces of leather bags and wallets annually, of
which 90 percent are exported. Asia is the company's
main market, accounting for 55 percent of exports.
Overseas shipments also go to the US, France and
other countries in Europe. OEM orders take up 90
percent of exports, with customers that include
France's Pierre Cardin and Playboy from the US.
The company registered total sales of US$11
million in 2005. Products include leather bags,
wallets,briefcases, computer bags and organizers.
Midrange and high-end designs dominate Chongee's
output, with wallets taking up 60 percent and bags,
Midrange wallets are from US$0.80 to US$3 per
piece and bags are US$6 to US$28 each. Wallets are
made from imported genuine leather off-cuts. All
products are azo-free.
High-end leather bags are priced from US$28 to
US$35. These designs usually have more elaborate
details such as metal buckles and brand-name
Upscale models also have more features, including
durable nylon lining, mobile phone and business card
pockets, penholders and key hooks.
Seventy percent of raw materials are sourced
locally. Metal buckles are purchased in Guangdong
while zippers are from Xiamen and Jinjiang. Genuine
leather is mainly from Fujian and Guangdong. High
quality fabric and leather are imported from Taiwan,
South Korea and Japan.
Among Chonggee's new releases is a genuine
cowhide leather women's handbag with a brown metal
zipper, two buckles, a metal logo, and provisions
for mobile phones and business cards. Price is