|Fujian Wideplus Precision
Instruments Co. Ltd|
Fujian Wideplus is a large, Hong Kong owned
company established in 1991 to produce quartz analog
timepieces, including watch and clock movements.
Total sales for all of its products amounted to
US$20 million last year.
Fujian Wideplus started increasing its watch
output in 2003, the same year it started assembling
watch movements. Last year, the
ISO9001:2000-certified company sold US$4million
worth of watches, all of which were exported.
Export sales grew 200 percent in2004, with Europe
and the US as main markets. OEM work takes up 100
percent of export business.
Quartz movements are the company's main product,
which accounted for about 80 percent of its total
sales in2004. Because of its focus on movements,
Fujian Wideplus offers mostly quartz analog watches
although analog-digital models are also available.
The company does not make mechanical watches.
Classic models account for the majority of watch
output. Because the company makes movements
in-house, Fujian Wideplus can offer watches priced
as much as 30 percent lower than those available
from other makers in the province.
Fujian Wideplus only offers low end watches.
Apart from quartz analog movements, all components
such as straps and cases are outsourced.
Even with the focus on low end, the company
invests heavily in R&D, spending as much as US$3
million annually. This, however, is used mainly to
develop or improve movements.
Its 15-member R&D team can produce watch samples
in 10 to 35 days. To strengthen its R&D capability
further, Fujian Wideplushas hired two designers and
plans to add more highly skilled staff to this
department within the year.
Alloy, stainless steel and plastic are the
preferred materials for cases while PVC and PU are
used for straps. Watches are packed in cartons,
bubblebags and metal boxes.
Fujian Wideplus operates a 30,000sqmfactory run by
more than 1,200workers. The factory has six watch
assembly lines on the fourth floor, each with around
Main production processes are plastic injection
and molding, watch assembly, quality control and
packing. Most of the processes are done by hand with
the exception of plastic injection and molding.
Fujian Wideplus follows a strict quality control
system and uses timing machines imported from
Germany and Japan to check whether products pass the
company's standard rate of Â~+mn~ 1 second. The
company's 35-memberQC team inspects the watches
following AQL 1.0 and 1.5. Its defectrate is one
watch per batch of 100.
With the rapid growth in its watch sales and
exports, the company will be increasing its capacity
by 20 to 50percent in the next 12 months. It will be
upgrading its existing facilities to make room for
additional equipment and will purchase a new
20,000sqmproperty to boost capacity further.
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