Aasra is a midsize company specializing in bed
and table linen. Established in 1980, the company
has the capacity to produce 228,000 pieces a year.
It specializes in patchwork, embroidery, and hand-
The supplier exports its entire output, mainly to
the US and the EU. ODM orders take up 100 percent of
exports. Main buyers are Marks & Spencer,
Williams-Sonoma, Dillard's, Linen Source, Europa,
Tradition, and Bloomingdale's.
In 2005, total sales are expected to grow 25
percent to US$6 million, primarily driven by exports
to the US.
Aasra plans to start manufacturing towels in the
near future. It is already in the process of setting
up a new factory for the purpose.
The company produces quilted bedspreads and
coverlets, cushion sets, shams, bed skirts,
curtains, bedsheets, tablemats, napkins, runners,
and tablecloths. It specializes in patchwork,
embroidery, and hand and machine quilting. While
bedspread quilting is done by hand, table cover
quilting is done by machine.
Prices of bed linen range from US$30 to US$120.
Available in queen and king sizes, bed linen is made
of 100 percent cotton in 40s poplin, polyester silk,
20s sheeting material and 34 sheeting material. Most
quilted bedspreads have printed 40s poplin covers
and 2mm thick foam filling. The top of the bedspread
cover has more intricate patterns than the lower
Priced from US$13 to US$20, table covers come in
square and round with dimensions of 70x70, 70x90,
70x108 and 90x90 inches. These are made of 40s
poplin and can be quilted. Some table linen is
printed in two or more colors. Light-colored fabric
is easier to print on and thus costs less than dark
colored fabric. Multicolored designs are more
expensive than single-colored models.
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