|Allied Export Industries|
New Delhi-based Allied Export has its own design
studios under the name of Allied Export
International in Paris and Holland. The studios
develop buyers' designs and are also engaged in the
creation of new designs, using computer-aided design
OEM orders take up 100 percent of production.
About 48 percent of women's garments are exported to
the United States and 40 percent to Europe. The
company exports the remaining 12 percent of garments
to Latin American countries like Mexico, Brazil and
Main products in women's garments are women's tops,
accounting for 55 percent of export volume, and
dresses, at 20 percent.
Price range of knitted tops is from US$1.90 to
US$6 per piece, while woven tops go for US$3.10 to
US$8. Skirts are available for US$3.75 to US$10, and
dresses from US$5 to US$18. The company makes
sleepwear and loungewear in the price range of US$4
Design is focused on developing street fashion,
casual wear, holiday wear and sports wear.
Allied Export sources cotton fabric or yarn-dyed
cotton fabric from Erode, Coimbatore and Chennai,
Tamil Nadu state; polyester fabric from Surat,
Gujarat state; and fabric-printing services from
Ahmedabad (Gujarat state), Jodhpur (Rajasthan state)
and Delhi. It also sources polyester and polyester
blended fabrics from South Korea, China, Indonesia
Fabrics undergo 100 percent checking, with
laboratories such as Intertek Testing Services (ITS)
rale de Surveillance (SGS), if
The company has also applied for Six Sigma
certification, a methodology intended to reduce
process variation to within a limit, which will
result in 3.4 or fewer defects per million samples.
The company has two factories in NOIDA in Uttar
Pradesh, which work on assembly line basis, and the
two factories in Delhi work on make through basis.
The factories in NOIDA have social, quality and
environmental compliance as per US and European
The company has 22 production lines in all. The
two factories in NOIDA have a total of 15 production
lines, each consisting of 36 operators.
The company has 30 cutting machines from Eastman
Machine Company and Patti; around 1,000 sewing
machines, which include single-needle and
double-needle sewing machines; and over-lock
machines from Juki Corp and Brother Industries of
Japan. It also has computerized button-hole and
button-attachment machines from Brother, as well as
a belt-attaching machine.
The company has built a high level of flexibility
into its manufacturing facility. According to the
company, its facilities can be switched to produce
another style of garment or use a different variety
of fabric in 30 minutes.
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