Influencing the Fashion Industry

What is the best way for consumers to influence the fashion industry?

Buying power is king. Even though some designers believe that they are capable of dictating the market, the reality is that the market is dictated by purchases. Although purchases is the primary influencing mechanism, future design are guided by other factors as well. Buyer reviews,  communication with retailers, and journalism are also tools that can be used by consumers to help influence the clothing industry.

Now a days, anyone can become a fashion blogger, use Facebook, Pinterest, or Instagram to express their opinions. If used properly, utilizing such online tools can trickle up to fashion designers and effect future design decisions. If you are a fashion blogger, journalist, or social media manager, we hope that you are using your power in a wise and responsible manner.

Learn about influencing fashion consumers and peer-to-peer influences on fashion.

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