Influencing the Fashion Industry
What is the best way for consumers to influence the fashion
Buying power is king. Even though some designers believe
that they are capable of dictating the market, the reality is that the market is
dictated by purchases. Although purchases is the primary influencing mechanism,
future design are guided by other factors as well. Buyer reviews, communication
with retailers, and journalism are also tools that can be used by consumers to
help influence the clothing industry.
Now a days, anyone can become a fashion blogger, use
Facebook, Pinterest, or Instagram to express their opinions. If used properly,
utilizing such online tools can trickle up to fashion designers and effect
future design decisions. If you are a fashion blogger, journalist, or social
media manager, we hope that you are using your power in a wise and responsible
influencing fashion consumers and
peer-to-peer influences on fashion.
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