Below you will find a very brief summary of the Benetton
Group's accomplishments over the years.
1960's The idea of color.
1965 The Benetton Group is established.
1970's A business model making the difference: unique,
flexible and innovative.
1980's Benetton communication campaigns: known all over
1990's A global company present in 120 countries.
2000's Benetton grows with the market: over 150 million
garments produced every year and distributed in around 6,000
Today (2011), the Benetton Group is present in 120
countries around the world. Its core business is fashion
apparel: a group with a strong Italian character whose
style, quality and passion are clearly seen in its brands,
the casual United Colors of Benetton, the glamour oriented
Sisley, the leisurewear brand Playlife. The Group produces
over 150 million garments every year. Its network of around
6,000 contemporary stores around the world, offers high
quality customer services and generates a total turnover of
over 2 billion euro.
Benetton Group has a few key fashion brands such as
United Colors of Benetton, Undercolors of Benetton, Sisley,
A global brand, and one of the most well known in the
world, United Colors of Benetton has an international style
that combines color, quality and fashion. Each season the
womenswear, menswear, childrenswear and underwear
collections offer a total look for everyday, for work and
for leisure, in the city and outdoors. The Benetton Baby
label is a new product line dedicated to the prenatal and
the under-fives world.
The brand is present in many other sectors, from the
elegant accessories to the eyewear lines and perfumes, from
the home collection to baby products. The above products are
available in selected specialized shops worldwide.
Undercolors of Benetton is an extension of the Benetton
brand, featuring underwear, beachwear and sleepwear
collections, as well as accessories for women, men and
children. A wide selection of recurring basic colors is
enriched every season with the latest trends. Undercolors is
available in its own chain of stores which now has more than
500 locations in thirty countries and in selected Benetton
Sisley is the Benetton Group's most fashion forward brand.
Sisley presents elegant and seductive collections, with
special attention given to the choice of design, fabrics and
new shapes. Its creative artists and independent sales teams
concentrate their efforts on its image and on strong-impact
advertising campaigns. The brand has created the very
fashionable Sisley Young line for children from 8 to 12
Playlife is more than a fashion brand, it�s a multi-brand
that brings together different life-styles and multiple
purchasing experiences: Playlife, the heritage brand that
draws inspiration from the preppiness of the American
campus; Anthology of cotton, the comfort of cotton jersey in
a collection just for her; Jean�s West, the historic brand
associated with denim and everything that looks good with
it; Killer Loop, the urban wear rich in technical details.