America's only nationwide, full-line, upscale department store;
and a division of Macy's, Inc. It was founded
in 1872 and in 2008 operates 40 stores in New York, New Jersey,
Massachusetts, Pennsylvania, Maryland, Virginia, Illinois,
Minnesota, Georgia, Florida, Nevada and California. For more
information, or to shop any time, visit
A Store Is
To think it all started with a 19th
century fad - the hoop skirt. That was the first item
that Joseph and Lyman Bloomingdale carried in their
Ladies' Notions Shop in New York's Lower East Side. In
the late 1800's, most fashion retailers specialized in
just one type of garment. Not the brothers Bloomingdale
- their East Side Bazaar, opened in 1872, sold a wide
variety of European fashions. It was the beginning of
what would become a "Department Store".
Moving Up In
In 1886 came the visionary move uptown
to 59th Street and Lexington Avenue. The store expanded
steadily and by the 1920's, Bloomingdale's converted an
entire city block.
Flexing his marketing muscle, Lyman
created splashy ad campaigns to bring people in the
door. People started seeing the "All Cars Transfer to
Bloomingdale's" slogan everywhere - on billboards,
delivery wagons, and even ladies' beach umbrellas.
Camera - Action!
Print ads couldn't say it all. The store
had to be experienced. So Bloomingdale's became the
stage for gala events and fashion shows, including
"Woman Of The Year, 1947." With music, lighting and
sophistication, it was retailing as theater.
It's In The
It's not just what you buy - it's what
you take it home in, too. We've always looked for new
ways to be creative. In 1961, the Bloomingdale's team
came up with the first designer shopping bags. Since
then, many have become collector's items.
Not A Store,
But A Destination
By the 70's, everyone was stopping by
59th Street and Lexington Avenue for a look - including
Queen Elizabeth. People came to see and to be seen. Once
there, they were dazzled by the cutting-edge fashion of
designers like Ralph Lauren, Perry Ellis and Norma
Kamali, who got their first truly big opportunities at
Bloomingdale's is committed to once
again lead the way with exclusive merchandise,
customized services, and alternative shopping venues.
Carrying on the Bloomingdale's brothers' dream, we're
always finding ways to set our stores apart. That's both
the legacy and the promise of Bloomingdale's.
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