Bluefly is a leading online shopping destination
featuring clothing and accessories from over 350 top European and
Founded in 1998, Bluefly,
Inc. is a leading online retailer of designer brands, fashion trends and
superior value. Bluefly is headquartered in the heart of the Fashion
District in New York City.
In 2011, Bluefly expanded its portfolio, launching
Belle & Clive, a
members-only shopping destination that presents highly curated
selections of important brands via limited time sale events. Belle
& Clive is where you can shop an incredible collection of your favorite
designer brands, in limited time events. Every event features a
must-have selection of the most important fashion brands at members-only
Bluefly is a pioneer in offering the best in designer brands and
fashion trends at a value customers love in an online environment that
is fun to visit and easy to navigate.
Find designer clothes at discount prices at Bluefly. Buy designer
handbags, designer shoes, designer dresses, designer jewelry and more.
How did they come up with the company name?
Since they are a Web business, they knowthey have to be hard to
catch; they always have to be nimble, fast and ready to turn directions
on a dime. The "Fly" seemed to perfectly symbolize
their objectives. The idea of "Blue" really came from
giving the name a friendly personality. They built the site and the
business to be interesting, creative, enjoyable and just slightly
unpredictable and thus, "Bluefly" was born.
Bluefly.com is owned by Bluefly, Inc. Bluefly was a
publicly traded company (NASDAQ SmallCap: BFLY). The company had its
initial public offering on May 21, 1997.
Bluefly, Inc., a leading online retailer of designer fashion and
accessories, and A + D Labs, a premier designer and manufacturer of
fashion eyewear, announced on January 10, 2011 plans to
launch Eyefly, a new online eyewear company to be owned 52% by Bluefly
and 48% by A + D Labs, in Spring 2011. Eyefly is a unique concept in
fashion eyewear offering consumers on-trend frames and prescription
lenses for a fraction of the price of eyewear boutiques, in an engaging
and interactive online shopping experience.
A + D Labs is a designer and manufacturer of premier fashion eyewear
owned by Alessandro Lanaro who boasts over 20 years in
the eyewear business.
On October 25, 2012, the Company sold its entire 52%
interest in Eyefly to A + D
Labs. In May 2013, an affiliate of
Clearlake Capital Group purchased approximately 89% interest of
Bluefly Inc. On May 23, 2013, Runway Acquisition Sub,
Inc. (the "Purchaser"), an affiliate of Clearlake Capital Group,
purchased from entities affiliated with the four principal stockholders
(the "Principal Stockholders") of Bluefly, Inc. ("Bluefly"): Rho
Ventures VI, LP ("Rho"); Quantum Industrial Partners LDC; Maverick Fund
USA, Ltd., Maverick Fund, L.D.C., and Maverick Fund II, Ltd.; and
Prentice Consumer Partners, LP ("Prentice") all of the shares of
Bluefly's common stock. At the Effective Time, the Purchaser merged with
and into Bluefly, with Bluefly surviving. As a result of the
Merger, each issued and outstanding share of Bluefly's common stock
(other than shares of common stock owned by the Purchaser or by Clear
Mode, LLC, an affiliate of Clearlake and the sole stockholder of the
Purchaser ("Clear Mode"), shares of common stock held by Bluefly as
non-voting treasury shares
Learn more about Bluefly on the following pages here on Apparel