For the past several years, Chico's has helped
millions of women look as great as they feel. Their chic
prints, artisan jackets, and wrinkle-free Travelers
collection have built quite a following at their
boutiques—but we hear it's their combination of great
style, one-of-a-kind details, and warm, personal service
that has captured the hearts of women nationwide.
How do they do it? It's all about
you. Every time they pick up a pencil to sketch a new
design, they think about you (their customers): where
you're going, what you're doing, what will flatter your
body and make you feel fabulous.
Their associates really are style
experts—just walk into any Chico's boutique, and they'll
help you coordinate, accessorize, and build a wardrobe
that's right for you. Stop by to say hello, make
friends, get style tips, and see what's just come in:
new designs arrive every week, and each one is
specifically created to fit a woman's body and look
was founded in 1983 as a small boutique selling Mexican
folk art and cotton sweaters on Sanibel Island in
Florida. Their friendly environment and unique styles
connected with customers in a special way that quickly
evolved into over 600 Chico's boutiques nationwide, a
monthly catalog, and round-the-clock shopping at
Even as Chico's has grown, their
values—beautiful apparel, exceptional service and deep
appreciation for their customers—still remain at the
heart of who they are today.
Chico's FAS also owns White
House Black Market and Soma Intimates.
White House Black Market
White House | Black Market
operates fashion boutiques and outlet stores, publishes
a catalog highlighting its latest fashions and conducts
White House Black Market began in
1985 as a single, tiny neighborhood boutique in
Baltimore, Maryland. They called themselves The White
House, and they offered unique, individual collections
of fabulous clothing and accessories in shades of white
and ivory. It was a special, very personal
place...for the owners / employees and their customers.
And as they grew they made sure
each new boutique would be just as special. Expanding
on their original theme, they opened Black Market in
1995, and in 1997 they combined their boutiques into one
concept, and White House Black Market was born.
Throughout everything, their
passion has always been to make women feel beautiful.
That's what they are about. And their clothing remains a
symbol of who they are: the honest simplicity of black
and white, and the remarkable individuality of the
different styles they build from it.
In 2004, Soma
Intimates opened 10 boutiques, each dedicated to
offering supremely comfortable, high-quality bras,
panties, sleepwear, and relaxation wear. With their
welcoming boutique environment and ability to flatter
every body, they quickly become a favorite.
By the end of 2007, over
65 stores were opened nationwide.
They pride themselves on
exceptional service and superior quality. When you visit
a Soma Intimates boutique, it takes only 10 minutes
for their trained Fit Experts to help you find the
perfect fitting bra, in a range of sizes from 32A to
42DDD. Made with soft, luxurious fabrics, each bra is as
comfortable as it is sensual.
They are also the only
place to find the exclusive, patented Vanishing Edge
Collection. Erase lines forever with panties, camis, and
shapewear that disappear under your clothes for a sleek
and slimming silhouette.
is part of Chico's FAS, Inc. is the company's developing
concept with numerous fashion boutique stores and outlet
stores in 2010. Soma Intimates also publishes a catalog
for its customers and conducts e-commerce.
Chico's FAS, Inc.
announced September 20, 2011 that it has successfully
completed the acquisition of Boston Proper,
a Boca Raton, Florida
based direct-to-consumer retailer of distinctive women's
apparel and accessories.
is a leading direct-to-consumer retailer of women's
high-end apparel and accessories. Boston Proper provides
unique, distinctive fashion designed for today's
independent, confident and active woman. The merchandise
focus is about creating a daring, modern style with a
sensual feel and is available exclusively through the
Boston Proper catalog and website,