Collective Brands, Inc.
(Collective Brands) is a producer of compelling lifestyle, fashion and
performance brands for footwear and related accessories to consumers
worldwide. Collective Brands operates a portfolio of brands and
private brand labels through multiple selling channels, including
retail, wholesale, e-commerce, licensing and franchising. It consists
of three lines of business: Payless
ShoeSource (Payless), Collective
Brands Performance Lifestyle Group (PLG) and Collective Licensing. It
operates its business in four segments: Payless Domestic, Payless
International, PLG Wholesale and PLG Retail. As of January 28, 2012,
it franchised 143 Payless and 20 PLG Retail stores. During the fiscal
year ended January 28, 2012, it operated a total of 4,496 retail
stores. In October 2012, Wolverine World Wide Inc announced that a
consortium comprised of Wolverine Worldwide,
Golden Gate Capital and Blum Capital Partners acquired Collective
Payless ShoeSource is
dedicated to democratizing fashion and design in footwear and
accessories to the world and inspiring fun fashion possibilities for
the family. We provide our customers with the style they want at a
great price, and our nearly 4,500 store locations offer an engaging,
easy-to-shop experience and outstanding customer service.
Inc. is one the largest specialty family footwear retailer in the
Western Hemisphere. The company was founded in 1956 in Topeka,
Kan., on a revolutionary idea - selling shoes in a self-select
environment. More than 50 years later, Payless serves millions of
customers through its powerful network of more than 4,500 stores, in a
variety of retail settings, in all 50 U.S. states, as well as in Puerto
Rico, Guam, Saipan, the U.S. Virgin Islands, Canada, Central America,
the Caribbean, and South America. In fiscal 2006, Payless sold nearly
180 million pairs of shoes, generating $2.8 billion in net sales.
In June 2005, Matt Rubel joined Payless as the Chief Executive
Officer and President, bringing his strategic leadership and expertise
in the footwear, accessory and fashion industries, marketing,
merchandising and brand development to Payless. Rubel has a strong
history with brands serving in key roles at such companies as Cole Haan,
J. Crew and Revlon.
The Payless team has created an energized, customer-centric
organization dedicated to democratizing fashion and design in footwear
and accessories to inspire fun, fashion possibilities for the family.
Payless is executing a House of Brands business strategy aimed at
offering well-recognized brands featuring the latest on-trend styles
offered at a great price in a fun, inspiring shopping environment.
In recent history, the Payless team has achieved many important
Expanding Brand Portfolio: Through licensing arrangements or
acquisitions the brand portfolio offered in Payless stores continues to
expand and today includes Airwalk®, American Eagle™, Champion®,
Spalding®, Tailwind™, Dexter®, Hannah Montana, Shaquille O'Neal-endorsed
Dunkman™ and Dunkman™ Game Shoes, and a co-branded line of authentic
dance shoes with American Ballet Theatre™ called ABT for Spotlights™.
Designer Collections: Through relationships with New York-based
fashion designers, Payless has designer collections featuring original
designs including Abaete for Payless, designed by Laura Poretzky, Lela
Rose for Payless designed by Lela Rose, alice + olivia for Payless by
Stacey Bendet, and the Patricia Field for Payless by 2006 Oscar® nominee
and renowned stylist Patricia Field. Through these arrangements Payless
collaborates with the designers to unveil the footwear and accessory
collections on the runway at New York Fashion Week, and later offers the
collections in select Payless stores and on Payless.com. Payless'
designer collections are among the most broadly distributed designer
footwear lines available in the U.S. today.
Payless Design Team: Payless now has a footwear and accessory design
team in New York City dedicated to developing original product designs
supporting the retailer's seasonal collection of on-trend fashion
products for the women's, men's and kids' categories. The team is headed
by Robert Mingione, who most recently was at Kenneth Cole. The head of
women's design is Bernard Figueroa, most recently at Michael Kors.
Fun Inspiring Store Formats: In July 2006, Payless launched the
Payless Fashion Lab™ and Hot Zone store formats. All new Payless stores
feature one of these two formats, which center on a self-select shopping
environment and are intended to let shoppers have fun and experiment
with fashion by letting them more quickly find the styles they love. The
fashion lab design is completely new and has re-invented self-select
shoe shopping. This store format allows shoppers to shop by
product/trend story versus the racked-by-size format long used by
Payless. Hot Zone formats marry the opened up front of store display
area of fashion lab with the traditional racking systems. The Payless
Fashion Lab format is helping Payless secure locations in high-fashion
malls and other premier shopping areas such as New York's Fifth Ave. and
SoHo; San Francisco Centre near Union Square; Valley Fair Mall, Santa
Clara, Calif.; Houston Galleria; and Dallas Galleria, among others.
New logo. Payless launched a new logo in June of 2006, the first
redesign of the Payless logo in about 20 years. The logo communicates a
"new and improved" Payless -- a brand that is contemporary, fun,
friendly and, above all, stylish.
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