Converse began in 1908 as a rubber shoe company
from Malden, Massachusetts specializing in galoshes. Soon after, they started using their
rubber to make sneakers.
Converse is an American shoe company with a production output that
primarily consists of sportswear and lifestyle brand footwear. The
company has been in existence since 1908 and, in 2003, was purchased for
$305 million (USD) as a subsidiary of
Converse as of 2015 manufactures its products under the One Star
(Cons One Star),
Chuck Taylor All Star, and
Jack Purcell trade names.
In 1920, they renamed their canvas basketball sneaker the “All
Star." The name stuck. What didn’t stick was their
intention. They made them to sink jump shots on the basketball court.
You, however, saw them as something more… and started wearing their
sneakers to do whatever you wanted. You played music, made art, skated
the streets and kicked back. You wore them as fashion. You wore them to
work. You customized them with your own personal style.
Hollis "Chuck" Taylor (June 24, 1901 – June 23, 1969) was an American
basketball player and shoe salesman/evangelist. He is best known for his
association with the Chuck Taylor All-Stars sneaker, the most successful
selling basketball shoe in history.
Taylor's suggestions of changing the design of the shoe to provide
enhanced flexibility and support, and also including patch to protect
the ankle, were adopted. The raison star logo was then immediately
included on the raison. By 1932 Chuck Taylor's name was added to the
patch, and the shoe became the Chuck
To this day, this spirit continues with all of their sneakers and
apparel for All Star, Cons and
Jack Purcell. As soon as you put them on and start doing your
thing, their true life begins. You define them. You determine their
journey. They become a one-of-a-kind celebration of your individuality
and self-expression. They become a part of you. They’re Made by you.
They are Converse.
John Edward "Jack" Purcell (December 24, 1903 – June 10, 1991) was a
Canadian world champion badminton player. Purcell was the Canadian
National Badminton Champion in 1929 and 1930 and declared as world
champion in 1933. He retired in 1945, and pursued a career as a
stockbroker. Purcell also designed an athletic shoe that bears his
name, which is still popular today.
Purcell designed a canvas and rubber badminton sneaker for the B.F.
Goodrich Company of Canada in 1935. He designed the shoe to provide more
protection and support on badminton courts. In the 1970s,
Converse purchased the trademark rights to
Jack Purcell sneakers - which it still produces and
sells today. The shoes, nicknamed "Smilies," owing to
the signature smile across the toe, are otherwise similar in appearance
to Converse's Chuck Taylor All-Star. Converse "Jack Purcells" are
still popular - but more for their vintage fashion appeal than for
Under the "CONS" name, Converse launched its
skateboarding program in 2009 with a team of "ambassadors": Kenny
Anderson, Anthony Pappalardo, Nick Trapasso, Sammy Baca, Ethan Fowler,
Raymond Molinar, and Rune Glifberg.
Converse manufactures its products under the One Star, Chuck Taylor
All Star, and Jack Purcell trade names. Converse shoes are distinguished
by a number of features, including its star insignia. In fact, the All
Star's rubber sole, smooth rounded top, and warp-around strip have
become so recognizable that, in 2014, Converse filed a lawsuit before
the U.S. International Trade Commission that accused Walmart, Skechers,
Kmart, and 28 other retailers and manufacturers for trademark
infringements. The effort was to preserve the shoe's authenticity rather
than its function.
Chuck Taylor All Star II
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