cares about its customers, and has partnered with leading healthcare
professionals to compile a group of carefully selected foot and lower body
Distribution Center: Memphis,
Number of Employees: 300
Number of Catalogs Mailed Annually:
Whether you're standing up all day on the job,
sightseeing on your latest trip or taking a morning walk, your feet work
hard from morning to night, carrying you through work and play, from one
place to another. If you're not careful, however, you may start feeling
the effects of overworked, under supported or improperly aligned feet,
ankles, legs and knee.
That's where FootSmart comes in.
FootSmart, the largest direct retailer of foot and
lower body healthcare products in the United States, understands that when
your feet hurt or are not properly cushioned or supported, your entire
lower body can be negatively affected.
Online and via their mail-order catalog, FootSmart
sells over 3,000 comfort, health and pain-relieving products designed to
effectively improve your quality of life. A division of Benchmark
Brands, Inc., FootSmart has been working to soothe or solve
your lower body health related problems and discomforts since first
opening its doors in 1989.
Over 80% of the U.S. adult population suffers from
one or more foot conditions every year, and the U.S. Footcare Market
through all channels totals about $1.5 billion annually. Since the foot is
the body's foundation, proper foot function is highly related to healthy
ankles, legs, knees, and lower back, which is why FootSmart
pioneered the marketing concept of "Lower Body Health" in 1995.
Aggregating all of these related categories into a unified marketing
approach, including comfort and therapeutic footwear, positions FootSmart
extremely well in a large and growing market. With the first Baby Boomers
turning 65 in 2011, aging demographics provide a strong tailwind for
FootSmart for the next two decades.
At Benchmark Brands, they design,
develop and source many of their products, utilizing a broad set of
industrial and footwear designers, podiatrists and physical therapists,
and marketing communication/marketing research resources. Their objective
is to offer their customers proprietary products that best meet their
healthcare, lifestyle, comfort, and fashion needs. From Select
Support® hosiery to Podiatrist's Secret® foot creams, to PedaBella® shoe
comfort aids to Comfortology® footwear, they go to market with products
with unique selling propositions that appeal to their target audience of
baby boomers and seniors. It's this focus on lower body health and
comfortable, stylish footwear that has enabled them to be the largest
direct-to-consumer retailer in their large and growing market niche.