For GANT, it all began with
shirts and we’ve never stopped reinventing them. Born in 1949, it’s a
shirt that is rich in legacy and history.
The story of GANT begins with a young man who dreamed the American
dream. Berl Gantmacher was a miller’s son from Miropol, Ukraine, who
made his way to Rotterdam and took a steamship to New York City.
Archives at Ellis Island record him arriving on November 12, 1907. He
was 17 years old.
He set to work, building a better life for himself. He changed his
name to Bernard, studied at night and worked in the garment industry
during the days. After fighting for the US Army in the First World War
he went into business for himself and set up the Par-Ex Shirt Company in
Brooklyn, which made shirts for other labels.
In 1927 Par-Ex relocated to New Haven, Connecticut. Business grew –
and so did the family. Bernard’s sons Marty and Elliot would later have
a profound influence on the direction of the company. After the Second
World War they recognized that America was entering a period of rapid
and profound change and convinced their father to make shirts under
their own label. In April 1949, GANT Inc. was born.
The company still made shirts for other retailers, but the attention
to detail won admiration. People knew that the GANT symbol – a G in a
diamond stamped on the shirt tail – guaranteed quality. Soon the company
began producing shirts under its own label and forever changed the
direction of American menswear.
perfectly suited a new style – the American East Coast University Look –
that was emerging on the campus of nearby Yale University. At the
university store, the Yale Co-op, GANT shirts flew off the shelves. In
1954 (the same year that LIFE magazine declared New Have the home of the
American East Coast University Look) the company changed its name to
Gant of New Haven.
GANT’s success was built on unprecedented use of color, form, and
fabric, plus unrivalled attention to detail. No other brand could match
the perfect roll of a GANT collar. Other refinements included the box
pleat for extra comfort, the back collar button to keep the tie in
place, the locker loop on the back and the button tab that made the tie
and the shirt match perfectly. A GANT shirt wasn’t just a fashion
essential, it was a staple of the wardrobe for men across America. To
reflect his, from the 1960s the company was known simply as Gant
GANT’s growth continued with a collection of American Sportswear in
1971 and, three years later, the sub-brand GANT Rugger was launched. The
company’s range continued to expand in the following decades, and
established headquarters in Sweden, adding a European sensibility to
this quintessentially all-American brand.
Today GANT offers menswear, womenswear, children’s clothing, home
products accessories and fragrances. It is a brand built on the values
of authenticity, quality, sport and timeless good taste, and it
continues to develop and define comfortable, style-conscious clothing.
Despite this, the company hasn’t forgotten the origins. In 2010 GANT
opened a new store back where it all began – in New Haven, Connecticut.
Address: 100 Wall St, Suite 702 New York, NY 10005 Phone: +1 (646)
367-5416 E-mail - [email protected]
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