is one of America's leading retailers,
operating throughout the United States and
Puerto Rico. We have the largest apparel and
home furnishing sites on the Internet,
jcp.com, and the nation's largest
general merchandise catalog business. Across
our integrated enterprise, JCPenney offers a
wide array of national, private and
exclusive brands which reflect the Company's
commitment to providing customers with style
and quality at smart prices.
more than 1,000 stores in the United States
and Puerto Rico, one of the largest apparel
and home furnishing sites on the Internet,
jcp.com, and the nation's largest general
merchandise catalog business, JCPenney is
committed to growing market share by
engaging Associates and customers, and
providing a compelling shopping experience.
With significant improvement in its
operating performance over the past several
years and continued execution of key
initiatives, JCPenney is positioning itself
to be the preferred shopping choice of
JCPenney's vision for growth is to be the
preferred shopping choice for Middle America.
Currently, JCPenney does business with
over half of the households in America each
year. They are focused
on getting more of those customers to spend more
in addition to going
after the other half of America.
To do this, they
are executing a strategic Long-Range Plan which
consists of four integrated
strategies aimed at building a deeper,
more enduring relationship with our customers,
increasing the engagement and retention
of our Associates, and delivering industry
financial performance to their
Led by a highly respected and experienced
management team with substantial expertise
divisions and functions, their
Long-Range Plan focuses on compelling business
that position JCPenney to deliver both
top and bottom-line growth to achieve
Develop an emotional connection with their
customers that is strong and enduring.
customer" – Be the leader in
current and potential new customers.
“Communicate with their
customer" – Effectively communicate why they
are their best shopping choice.
customer" – Deliver an easy, enjoyable
and exciting shopping experience that
customers' expectations every time.
customers with their
merchandise and services:
Be the leading
retailer in delivering style and quality
at smart prices.
relevancy by offering the “right
products" at the “right place," at the
in the “right quantities" and at
the “right price."
preferred choice for a retail career:
Build a WINNING
TOGETHER culture – a meaningful,
challenging and exciting place to work.
Retain, attract and
develop the best people in retail,
reflecting the diversity of their
JCPenney as the growth leader in the retail
Optimize growth in their
core business, balancing sales,
productivity, profitability and return
- Execute new growth
opportunities that leverage core strengths.
Here is a brief history of
American Living, the largest brand launch in
- JCPenney launches its
new “Every Day Matters" brand positioning.
announces 2007-2011 Long Range Plan.
JCPenney opens 50
stores in one year.
- The launch of
JCPenney's private brand a.n.a marks the
shortest cycle time the time it takes to
come up with an idea or trend in response to
customer behavior to when it hits the
selling floor in the Company's history.
JCPenney launches the
“JCPenney Experience"–- the largest branding
campaign in the Company's history, featuring
a 15,000-square-foot virtual “pop-up" store
in Times Square in New York City.
- JCPenney announces
its partnership with SEPHORA.
Hosted by Dr. Phil
and Robin McGraw and music-directed by David
Foster, “The JCPenney JAM…The Concert for
America's Kids" airs as a one-hour special
on the CBS Television Network, marking
largest project ever undertaken in America
to raise awareness about the need for access
to quality afterschool programs.
- jcp.com surpasses $1
billion in sales.
its WINNING TOGETHER company philosophy,
which includes eight fundamental principles:
associates, integrity, performance,
recognition, teamwork, quality, innovation
Myron (Mike) Ullman
III joins JCPenney as the Company's ninth
chairman and chief executive officer.
the JCPenney Afterschool Fund, a charitable
organization committed to providing access
to safe and enriching afterschool programs
for America's underserved youth.
- The Company
launches jcpenney.com, its online store
on the Internet.
- Catalog sales
pass $1 billion for the first time.
- The Company
advertises on national television for
the first time.
- James Cash Penney
dies at age 95. The Company closes
business for one-half day as a memorial
to the Company's founder.
- JCPenney issues
its first catalog.
- Store sales
exceed $1 billion for the first time.
- The Company's
oldest private brand – Big Mac works
clothes– launches in JCPenney stores.
Today, JCPenney is a leading private
brand destination, with private brands
accounting for nearly 50 percent of the
Company's merchandise mix.
- Several partners
meet in Salt Lake City to draft The
Penney Idea – the business principles
that will guide the
way the Company will do business from
- James Cash Penney
opens The Golden Rule, a dry goods and
clothing store, in Kemmerer, Wyomin
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