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Justice is the leader in
fashion apparel and accessories for tween girls,
ages 7-14. Justice celebrates everything “tween
girl" through an extraordinary experience of fashion
and fun. Backed by the brand recognition of more
than 900 retail stores, ShopJustice.com extends that
Justice, they enhance a tween girl's self-esteem by
providing her the hottest fashion and lifestyle
products, in a unique, fun, interactive
environment... all at a great value for mom.
With over 900 stores
throughout the United States (based on 2011), the
commonwealth of Puerto Rico, Russia, and the Middle
East, Justice is the largest premier tween specialty
retailer in the world. And they are just a click
away for an average of one million monthly visitors
who enjoy the ease of shopping online at their
Their creative teams lead
the industry providing the hottest fashions for
tween girls, ages 7 to 14—fashions that help girls
express their individuality and self-confidence. The
result of this creative firepower is legend with
tween girls—and they wouldn't have it any other way.
Known as the destination for
fashion-aware tweens, Justice proudly distributes
catazines and direct mail pieces that reach millions
of girls annually, further positioning Justice as a
preeminent retailer in the tween marketplace. When
it comes to setting the trends and delivering on
their mission, Justice puts the smile on a tween
girl's face and the giggle in her voice. It's
magical, it's fashion at its best... it's Justice.
In the 1960's, The Limited
revolutionized retail by opening a new store in
Columbus, Ohio, which quickly became a fashion
destination. As years passed the brand realized a
loyal following, went public, and continued to grow.
After a number of brands
were introduced through Limited, Inc., it became
evident that daughters wanted to dress more like
their mothers, and a new concept was born.
In 1987, The Limited
introduced Limited Too, mini-adult European fashions
for young girls. Initially, the store catered to a
wide-variety of ages from infants to young adults.
Years passed and in the late
'90s, and under the direction of Michael Rayden, the
brand evolved. Fun, colorful, and interactive stores
were designed—stores that catered to a new audience:
tween girls, ages 7 to 14.
A new logo was introduced
along with fashion-forward designs that caught the
eye of this young demographic, and in no time,
Limited Too became the destination for tween girls.
Growth continued. In 1999, Limited Too
spun-off from The Limited, Inc., with over 300
Marketing efforts took on an
entire new dimension with the introduction of a
catazine (magazine/catalog) tween girls received in
the mail. Their passion for the brand was
unmistakable, and they continued to provide an
unforgettable shopping experience in their stores.
In 2000, they invited tween girls to shop 24/7
online, generating another avenue of sales.
That same year Limited Too was named a "hot growth"
company. Growth and prosperity continued. Sourcing
offices were opened in Hong Kong and Korea, and the
company celebrated 500 stores in 2002.
In 2004, Mr. Rayden
further evolved the brand by introducing a
value-priced destination for their girls and Justice
stores featured fashions for tween girls at more
opportunity for girls to peek online at the fashions
being featured in stores, and then allowed them to
shop online for Justice in 2008. By 2008, there were
over 280 Justice stores.
In 2006, Too inc.
completed its name change to Tween Brands, Inc., and
the first Justice catazine was produced—it now
reaches millions of tween girls across the country.
Limited Too and Justice
stores set the trends others followed, and helped
build the self-esteem of tween girls, no matter
2008 marked a
historic year—Limited Too and Justice became one
brand. A single vision with a single focus for our
Justice proudly features
outgoing sales associates who assist tween girls in
expressing their individuality and self-confidence
through fashion, and has become known as the
preeminent retailer in the tween marketplace.
In 2009, Tween Brands
became part of a powerhouse entity by merging with
Ascena Retail Group, Inc. As a division of
Ascena Retail Group, Inc., Justice joins sister
providing fashions to women throughout their
lives—from tweens to adult/career women. Learn more about