New York & Company, founded in 1918, is a
leading specialty retailer of fashion-oriented,
moderately-priced women's apparel, serving
customers for over 90 years. The Company's
proprietary branded New York & Company
merchandise is sold exclusively through their
national network of New York & Company retail
stores. In 2009 the Company operates over 580
retail stores in 44 states. Their target
customers are fashion-conscious, value-sensitive
women between the ages of 25 and 45.
Rapidly becoming synonymous with modern, sexy
style, New York & Co. is a nationwide specialty
retailer of fashionable, attractively priced
women's apparel, accessories and beauty
featuring the latest "must-have" trends for
every season. Featured apparel ranges from
wear-to-work to casual, to proportion cut pants
in Petite, Average and Tall, to denim, jewelry,
accessories, and our Bath and Body Collection.
New York & Co.
Serves Women Who Are…
Between the ages of 25 to 45
Raising a family (or planning to)
Looking for affordable, chic clothing
Living an active social life
At New York & Company,
you will find a great assortment of casual
and wear-to-work apparel and accessories,
including pants, jackets, knit tops,
blouses, sweaters, denim, t-shirts,
activewear, handbags and jewelry. This
merchandise assortment reflects current
fashions and fulfills a broad spectrum of
lifestyle and wardrobe needs at price points
that are typically below their department
and specialty store peers. They believe
their merchandising strategy, brand
positioning and compelling shopping
experience position them to increase their
market share by building increased customer
loyalty and generating greater awareness for
their New York & Company brand.
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