Discuss issues relevant to Nike
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on the Shoe Network.
Bill Bowerman said this a couple of decades
ago. The guy was right. It defines how he viewed the world, and it
defines how Nike pursues its destiny. Ours is a language of sports,
a universally understood lexicon of passion and competition. A lot
has happened at Nike in the years since we entered the industry,
most of it good, some of it downright embarrassing. But through it
all, we remain totally focused on creating performance opportunities
for everyone who would benefit, and offering empowering messages for
everyone who would listen.
lucky to have a genuine, altruistic reason to be: the service of
human potential. That's the great benefit of sports, and we're glad
to be in the middle of it.
What started with a handshake between two
running geeks in sleepy Eugene, Oregon, is now the world's most
competitive sports and fitness company. The world headquarters is in
Beaverton, Oregon. The Pacific Northwest is Nike's hometown, but
like so many ambitious souls, we have expanded our horizons to every
corner of the world. Nike employs approximately 29,000 people, and
every one of them is significant to our mission of bringing
inspiration and innovation to every athlete in the world.
Along the way, Nike acquired some great
companies that extend our reach within and beyond sports:
based in Maine, sells dress and casual footwear and
accessories for men and women under the brand names of Cole
Haan, g Series and Bragano.
Hockey, based in New Hampshire, manufactures and
distributes hockey ice skates, apparel and equipment, as
well as equipment for in-line skating, and street and roller
International, based in California, designs and
distributes a line of action sports apparel for surfing,
skateboarding and snowboarding, and youth lifestyle apparel
Converse, based in Massachusetts, designs and
distributes athletic and casual footwear, apparel and
Exeter Brands Group, based in New York,
includes the Starter, Team Starter and Asphalt brand names and is
the master licensee of the Shaq and Dunkman brands. The Exeter
Brands Group is devoted to designing and marketing athletic footwear
and apparel for the value retail channel.
As small as we feel, the Nike family is a
fairly vast enterprise. We operate on six continents. Our suppliers,
shippers, retailers and service providers employ close to 1 million
people. The diversity inherent in such size is helping Nike evolve
its role as a global company. We see a bigger picture today than
when we started, one that includes building sustainable business
with sound labor practices. We retain the zeal of youth yet act on
our responsibilities as a global corporate citizen.
If you have a body, you are an athlete. And
as long as there are athletes, there will be Nike.
Apparel Search September 2007 Learn more at the