Perry Ellis International
is a leading licensor, designer and marketer of high quality menswear, including
sport and dress shirts, golf sports-wear, sweaters, casual and dress pants
and shorts to all levels of retail distribution.
The Company owns or licenses the
brand names under which most of our products are sold. Our portfolio of
brand names includes Perry Ellis®, John Henry®, Axis®, Manhattan®, PING®
and Mondo di Marco® for dress casual wear, Cubavera®, the Havanera Co.®,
Natural Issue®, Munsingwear®,
Farah®, Savane®, Tricots St. Raphael®, and Grand Slam® for casual sportswear,
Perry Ellis America® and Natural Issue® for jeans wear, PING®, Perry Ellis®
and Munsingwear® for golf sportswear, Pro Player® and Perry Ellis America®
for active wear, and Jantzen®, Southpoint®, and Nike® brands for swimwear
and swimwear accessories.
Perry Ellis' distribution channels
include regional, national and international department stores, national
and regional chain stores, mass merchants, green grass (i.e., golf related),
specialty stores and corporate wear distributors through the United States,
Puerto Rico and Canada. Our largest customers include Wal-Mart Stores, Inc.,
J.C. Penney Company, Inc., Mervyn's, Kohl's Corporation, and Sears Roebuck &
The Company also licenses its proprietary
brands to third parties for the manufacture and marketing of various products,
some of which Perry
Ellis does not sell, including men's and women's footwear, fragrances,
underwear, active wear, loungewear, and outerwear. In addition to generating
additional sources of revenue, these licensing arrangements raise the overall
awareness of the brands.
Through its "family of brands"
marketing strategy, Perry Ellis develops and enhances a distinct brand,
styling and pricing strategy for each product category within each distribution
channel and target consumer. The Company also produces goods sold under
the private label program of its various retail customers. In all, Perry
Ellis markets its brands to a wide range of segments, targeting consumers
in specific age, income and ethnic groups.
Perry Ellis believes that its competitive
strengths position it well to capitalize on several trends that have affected
the apparel sector in recent years. These trends include the consolidation
of the department and chain store sectors into a smaller number of stronger
retailers, which represent some of our most important customers; the increased
reliance of retailers on reliable suppliers with design expertise and advanced
systems and technology; and the continued importance of strong brands as
a source of product differentiation.
Perry Ellis primarily contracts for
the manufacture of its products through a worldwide network of quality manufacturers.
The company currently uses approximately 130 independent suppliers, located
in the Far East, other parts of Asia, Africa and South and Central America.
Perry Ellis believes that its extensive sourcing experience enables it to
obtain quality products on a cost-effective basis.
Brief History of Perry Ellis:
Ellis had formed in 1978 to control the licensing
of his name. Supreme changed its name to Perry Ellis International
and its stock symbol to PERY.
PEI signed an agreement in 2000 to distribute
Perry Ellis menswear to advertising specialty and promotional products
companies, laying the groundwork for the company's growing corporate
ad specialty industry (ASI) division. That same year it acquired
the Mondo di Marco® and Pro Player® labels while creating two Latin-inspired
brands with Cubavera® and the Havanera Co.®.
In 2002 PEI acquired Jantzen® and began designing
and marketing women's swimwear under the Jantzen® and Southpoint®
brands. As part of the acquisition, the company also began promoting
women's and juniors' swimwear, men's and juniors' competitive swimwear,
swimwear accessories and apparel under the Nike® brand.
PEI completed the acquisition of Salant, its
largest licensee, in 2003. The merger gave the company greater control
of the Perry Ellis® brand and expanded its brand portfolio with
Axis® and Tricots St. Raphael®. Later that year, the company launched
an Original Penguin® by Munsingwear® as a lifestyle brand rich in
heritage but geared towards modern youth-minded consumers, and it
quickly developed a devoted following.
In 2004, PEI became the licensee of the PGA
TOUR® and Champions Tour®, distributing
performance golf wear for several channels of distribution. The
company also acquired Redsand®, a young brand born
on the beach and still headquartered in Southern California.
PEI responded to the surge of retailer consolidation
by purchasing the assets of Tropical Sportswear in 2005, recognizing
that distributors need vast resources to best serve the remaining
large retail customers. With this acquisition, PEI became one of
the top three producers in the men's bottoms market and added the
Savane® and Farah® brands to its portfolio. In addition, TSI's sophisticated
planning and logistics group and state of the art distribution center
enhanced PEI's existing replenishment business, while U.K. operations
provided a platform for entry into Europe.
Later that year, PEI expanded its surf brand
portfolio by acquiring the trademarks to the internationally recognized
surfwear brands Gotcha®, GirlStar® and MCD®, which are distributed
across five continents. In 2006, the company was ranked as the number
one apparel company in stock performance by the trade magazine
Daily News Record, as well as signing a licensing agreement
for Jag® swimwear.
PEI entered the women's contemporary market
in 2008 with the acquisitions of Laundry by Shelli Segal® and C&C
California®, two prominent brands that radiate the essence of the
California lifestyle. Both collections have great celebrity appeal,
with distribution in luxury department stores and specialty stores.
Fortifying its already incomparable golf brand
portfolio, the company signed a licensing agreement with Callaway®,
the world's top golf brand, for apparel distribution in 2009.
Peony! Peony is a contemporary
collection that epitomizes femininity with a touch of edginess catering
to an active lifestyle.
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