PUMA is one of the world’s leading sports brands, designing,
developing, selling and marketing footwear, apparel and accessories.
PUMA offers performance and sport-inspired lifestyle products in
categories such as Football, Running and Training, Golf, and
The PUMA Group owns the brands PUMA and COBRA Golf as well the
subsidiary Dobotex. PUMA distributes its products in more than 120
countries and employs more than 13,000 people worldwide and is
headquartered in Herzogenaurach/Germany.
The PUMA brand is grounded in four values: brave, confident,
determined, and joyful. Those values motivate the company to
surpass high levels of potential, and usetheir knowledge and history in
sport to further establish credibility, authenticity, and an
appreciation for the games we all play.
At PUMA, we offer performance as well as sportstyle products across
six Business Units. The Business Units are comprised of Teamsport,
Running and Training, and Golf, which represent their Performance
business; as well as Motorsport, Fundamentals and Sportstyle and
Accessories and Licensing.
Their Teamsport business has a no-compromise strategy to push
performance in football in every corner of the world to the benefit of
the billions of people that follow, watch and play the game. With Italy,
Arsenal FC and BVB PUMA has some of the best teams in the world.
Teamsport goes beyond traditional football. Handball, rugby, cricket and
volleyball complement their offering.
RUNNING & TRAINING
PUMA’s Running and Training Business Unit takes PUMA’s rich history
within running and fuses it with new cutting edge technologies in both
footwear and apparel. This allows them to make each one of their
athletes faster, while bringing style, attitude, and swagger to the
world of Running & Training.
PUMA Golf specializes in bringing stylish, fashion-forward,
performance-ready golf apparel, footwear and accessories to the market
that help golfers “Look Better. Feel Better. Play Better." COBRA PUMA
GOLF delivers a full package of game-changing, innovative products, and
fashion-forward style that help golfers of all ages and levels enjoy the
PUMA Motorsport creates noise around the world of racing with a
heritage in Motorsport that dates back to the end of the last century.
Since then, PUMA has been creating iconic products with style and
attitude partnering with the best in class Motorsport brands such as
Ferrari, Mercedes AMG Petronas, BMW and Red Bull Racing.
PUMA’s Sportstyle offering represents their broad range of
sports-inspired lifestyle collections. It provides their consumers with
day-to-day favorite footwear and apparel to meet their demands of a
sporty lifestyle and serve all needs from basics (CORE) to premium
(PRIME & SELECT).
For their young consumers, PUMA Kids offers the right choice for
every activity. Their collections span from infant to teens and combine
fun and entertainment with lifestyle and sports functionality.
ACCESSORIES & LICENSING
PUMA’s Accessories round off the collections of their other Business
Units in order to build strong, comprehensive packages and to create a