2015: Quiksilver U.S. Launches Pre-Arranged Chapter
11 Restructuring with support of 73% of U.S. Secured Noteholders
Foreign Subsidiaries Unaffected By Chapter 11 Filing.
Quiksilver Inc., plans to hand control over to lender Oaktree
Capital Management LP. Quiksilver Inc said it filed for
Chapter 11 bankruptcy protection for its
U.S. units. It is important to note that Chapter 11 is
different than Chapter 13. This chapter of the Bankruptcy
Code generally provides for reorganization, usually involving
a corporation or partnership. A chapter 11 debtor usually
proposes a plan of reorganization to keep its business alive
and pay creditors over time. Read more about the
2015 Quiksilver Chapter 11.
produces and distributes clothing, accessories and related products
for young-minded people and develops brands that represent a
casual lifestyle driven from a boardriding heritage. Quiksilver's
authenticity is evident in its innovative products, events and
retail environments across the globe. Quiksilver's products
are sold throughout the world, primarily in surf shops, skate
shops and other specialty stores that provide authentic retail
experience for our customers.
The reputation of Quiksilver's brands is
based on outdoor action sports. The company's Quiksilver, Roxy,
DC, Lib Tech and Hawk brands are synonymous with the heritage
and culture of surfing, skateboarding and snowboarding.
Quiksilver has a youthful, energetic, yet casual vibe.
Apparel Search believes it to be a fantastic brand for the beach
You can get a feel of the Quiksilver brand from this Spring/Summer
2011 short video clip:
The following is a historical
quote about Quiksilver from Alan Green, Torquay, February
When we started designing the first Quiksilver boardshorts,
we just wanted to make them better than the others.
I suppose you could say that was our first mission statement,
except that we didn't know what a mission statement
“We" was me and two mates,
Carol McDonald from Ocean Grove and Tim Davis from Torquay.
It was the start of the last summer of the 1960s; the
hippie movement was all over the mainstream news and,
in our little world, the summer psyche was all-pervasive.
Surfboard design was progressing in leaps and bounds,
making them more maneuverable and manageable. Jet travel
was almost affordable and you could even run a car,
as long as your mates waxed the petrol (or, as in my
case, your Nanna gave you wheels for your 21ST!).
Indo was being whispered around,
and the best surfers were starting to travel, chasing
the seasons. There was a total buzz about surfing, and
for me it was quite simple: I wanted to build my life
around it. So we made boardshorts.
We sometimes get credited
with designing the first “technical" boardshort, but
the truth is, we used snaps and Velcro instead of flies
because I'd bought a supply of them when I started making
Rip Curl wetsuits. (And, although Carol was a bloody
good sewer, maybe she didn't know how to do flies!)
The yoke waist, which was higher at the back than the
front, was the other difference; they hugged your back
and still hung low on your hips. They were distinctive,
functional, comfortable boardshorts, and two-toned yokes
made them different from the rest. Surfers seemed to
Our first customer in the
world was the Klemm-Bell surf shop in Gardenvale, Melbourne,
and a few months later, their branch in Torquay. Reg
Bell was a good mate of mine, and after rejecting my
offer of a partnership in the wetsuit company that became
Rip Curl, he felt like he owed me one. Anyway, they
sold like stink, and soon I was driving up and down
the coast, supplying every surf shop I could find in
between surf sessions. It wasn't a bad life. You made
the shorts, you went out and sold them, then you started
again. It was a lot easier than it is now!
As the years went by, people
came and went. Brewster Everett joined me pretty early
in the piece, and he was a vital creative cog in the
business. Then John Law joined me in '76, and we moved
into our first proper factory, Jeff Hakman came to town,
won the Bells contest and put some drunken proposition
to us about starting up in America. And, well, you know
the rest. Or you will when you've read this book.
Quiksilver has given me a
great life so far, and I'm looking forward to surfing,
skiing and sharing the good times with Quiksilver people
around the world for many years to come. The thing about
this company is that it's never been about one person,
not in the beginning, not now. None of us ever believed
that the brand should be guided by individual, stand-alone
intelligence. Quiksilver has evolved through interaction
of a group of five or six people who think globally
and act locally and rule the brand through rough consensus.
And I mean “rough," because if you agree with everything
that's going on everywhere, then you're not contributing
Quiksilver is in good hands;
I'm sure of that. I'm proud of what we, the founders,
achieved, and I know I'll be equally proud of the road
that lies ahead for our brand.
—Alan Green, Torquay, February 2006
More about Quiksilver
Radio Fiji swimwear combines fashion-forward
looks and creative styling with premium fabrics and beautiful
prints. Radio Fiji is dedicated to bringing their consumer the
most exciting and flattering swimwear in the market place. The
Fiji girl needs both fashion and function - her style is her
way of life. Without much effort, she stays ahead of her friends
and stands out in a crowd. You can find Radio Fiji in the best
bikini boutiques across America.
DC Shoes is an American company that specializes
in footwear for extreme sports, skateboarding, snowboarding
as well as snowboards, shirts, jeans, hats, and jackets. The
company was founded in 1993 by Ken Block and Damon Way, and
is based in Vista, California. DC originally stood for "Droors
Clothing", but since the sale of Droors Clothing (which
is now defunct), DC no longer has ties to Droors and is simply
DC Shoes. On March 9, 2004, DC Shoes was acquired by Quiksilver
in a $87 Million USD transaction.
Roxy: When Quiksilver decided to start a women's
line in 1990, it was a gutsy move. The surf market has always
been a fickle one. And female surfers, despite their achievements
in and out of the water, hadn't drummed up nearly the notoriety
nor the community that guys had long enjoyed. But great ideas
always take some guts. And the company saw the untapped women's
surf market as a huge opportunity. Turns out they were right.
Like all things Quiksilver, Roxy was born in the water; initially
a swimwear line, it debuted in late summer 1990 to immediate
success. By the next year, a Roxy sportswear line was introduced,
and that too prospered, with sales of over $1 million. 1992
saw continued expansion of the brand with a new denim line and
key snowwear pieces. The fact that Roxy was a women's line offered
by an authentic surf brand made it intriguing for both retailers
and girls alike. It was the first of its kind on the market,
and soon after, the other surf brands followed. Learn
more about Roxy here
on Apparel Search.
As recently reported by Apparel
in September 2011, "Action-sports
powerhouse Quiksilver Inc. is taking a new approach
with a group of new brands with a non-mainstream look.
Huntington Beach, Calif.–based Quiksilver's indie lines
will be developed by its new Emerging Brands division,
which is located in Newport Beach, more than a 10-minute
drive away from Quiksilver headquarters, said Steve Tully,
president of Quiksilver's Americas division and executive
vice president for Emerging Brands for the Americas."