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September 9, 2015: Quiksilver U.S. Launches Pre-Arranged Chapter 11 Restructuring with support of 73% of U.S. Secured Noteholders Foreign Subsidiaries Unaffected By Chapter 11 Filing.  Quiksilver Inc., plans to hand control over to lender Oaktree Capital Management LP.  Quiksilver Inc said it filed for Chapter 11 bankruptcy protection for its U.S. units.  It is important to note that Chapter 11 is different than Chapter 13.  This chapter of the Bankruptcy Code generally provides for reorganization, usually involving a corporation or partnership.  A chapter 11 debtor usually proposes a plan of reorganization to keep its business alive and pay creditors over time.  Read more about the 2015 Quiksilver Chapter 11.

Quiksilver designs, produces and distributes clothing, accessories and related products for young-minded people and develops brands that represent a casual lifestyle driven from a boardriding heritage. Quiksilver's authenticity is evident in its innovative products, events and retail environments across the globe. Quiksilver's products are sold throughout the world, primarily in surf shops, skate shops and other specialty stores that provide authentic retail experience for our customers.

Quiksilver Logo 2011 Quiksilver Inc. has other brands as well:
Radio Fiji
DC Shoes
Lib Tech
GNU
Roxy
The reputation of Quiksilver's brands is based on outdoor action sports. The company's Quiksilver, Roxy, DC, Lib Tech and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding.

Quiksilver has a youthful, energetic, yet casual vibe.  Apparel Search believes it to be a fantastic brand for the beach and beyond.

You can get a feel of the Quiksilver brand from this Spring/Summer 2011 short video clip:


The following is a historical quote about Quiksilver from Alan Green, Torquay, February 2006


When we started designing the first Quiksilver boardshorts, we just wanted to make them better than the others. I suppose you could say that was our first mission statement, except that we didn't know what a mission statement was!


“We" was me and two mates, Carol McDonald from Ocean Grove and Tim Davis from Torquay. It was the start of the last summer of the 1960s; the hippie movement was all over the mainstream news and, in our little world, the summer psyche was all-pervasive. Surfboard design was progressing in leaps and bounds, making them more maneuverable and manageable. Jet travel was almost affordable and you could even run a car, as long as your mates waxed the petrol (or, as in my case, your Nanna gave you wheels for your 21ST!).

Indo was being whispered around, and the best surfers were starting to travel, chasing the seasons. There was a total buzz about surfing, and for me it was quite simple: I wanted to build my life around it. So we made boardshorts.

We sometimes get credited with designing the first “technical" boardshort, but the truth is, we used snaps and Velcro instead of flies because I'd bought a supply of them when I started making Rip Curl wetsuits. (And, although Carol was a bloody good sewer, maybe she didn't know how to do flies!) The yoke waist, which was higher at the back than the front, was the other difference; they hugged your back and still hung low on your hips. They were distinctive, functional, comfortable boardshorts, and two-toned yokes made them different from the rest. Surfers seemed to like them.

Our first customer in the world was the Klemm-Bell surf shop in Gardenvale, Melbourne, and a few months later, their branch in Torquay. Reg Bell was a good mate of mine, and after rejecting my offer of a partnership in the wetsuit company that became Rip Curl, he felt like he owed me one. Anyway, they sold like stink, and soon I was driving up and down the coast, supplying every surf shop I could find in between surf sessions. It wasn't a bad life. You made the shorts, you went out and sold them, then you started again. It was a lot easier than it is now!

As the years went by, people came and went. Brewster Everett joined me pretty early in the piece, and he was a vital creative cog in the business. Then John Law joined me in '76, and we moved into our first proper factory, Jeff Hakman came to town, won the Bells contest and put some drunken proposition to us about starting up in America. And, well, you know the rest. Or you will when you've read this book.

Quiksilver has given me a great life so far, and I'm looking forward to surfing, skiing and sharing the good times with Quiksilver people around the world for many years to come. The thing about this company is that it's never been about one person, not in the beginning, not now. None of us ever believed that the brand should be guided by individual, stand-alone intelligence. Quiksilver has evolved through interaction of a group of five or six people who think globally and act locally and rule the brand through rough consensus. And I mean “rough," because if you agree with everything that's going on everywhere, then you're not contributing much.

Quiksilver is in good hands; I'm sure of that. I'm proud of what we, the founders, achieved, and I know I'll be equally proud of the road that lies ahead for our brand.

—Alan Green, Torquay, February 2006

More about Quiksilver Inc. brands:

Radio Fiji swimwear combines fashion-forward looks and creative styling with premium fabrics and beautiful prints. Radio Fiji is dedicated to bringing their consumer the most exciting and flattering swimwear in the market place. The Fiji girl needs both fashion and function - her style is her way of life. Without much effort, she stays ahead of her friends and stands out in a crowd. You can find Radio Fiji in the best bikini boutiques across America.

DC Shoes is an American company that specializes in footwear for extreme sports, skateboarding, snowboarding as well as snowboards, shirts, jeans, hats, and jackets. The company was founded in 1993 by Ken Block and Damon Way, and is based in Vista, California. DC originally stood for "Droors Clothing", but since the sale of Droors Clothing (which is now defunct), DC no longer has ties to Droors and is simply DC Shoes. On March 9, 2004, DC Shoes was acquired by Quiksilver in a $87 Million USD transaction.

Roxy: When Quiksilver decided to start a women's line in 1990, it was a gutsy move. The surf market has always been a fickle one. And female surfers, despite their achievements in and out of the water, hadn't drummed up nearly the notoriety nor the community that guys had long enjoyed. But great ideas always take some guts. And the company saw the untapped women's surf market as a huge opportunity. Turns out they were right. Like all things Quiksilver, Roxy was born in the water; initially a swimwear line, it debuted in late summer 1990 to immediate success. By the next year, a Roxy sportswear line was introduced, and that too prospered, with sales of over $1 million. 1992 saw continued expansion of the brand with a new denim line and key snowwear pieces. The fact that Roxy was a women's line offered by an authentic surf brand made it intriguing for both retailers and girls alike. It was the first of its kind on the market, and soon after, the other surf brands followed.  Learn more about Roxy here on Apparel Search.

As recently reported by Apparel News in September 2011, "Action-sports powerhouse Quiksilver Inc. is taking a new approach with a group of new brands with a non-mainstream look.  Huntington Beach, Calif.–based Quiksilver's indie lines will be developed by its new Emerging Brands division, which is located in Newport Beach, more than a 10-minute drive away from Quiksilver headquarters, said Steve Tully, president of Quiksilver's Americas division and executive vice president for Emerging Brands for the Americas."
 
Here are two of the independent lines:
 
Moskova: European-designed underwear line.
 
Summer Teeth is a capsule collection of T-shirts, beach towels and other products developed with surfer Dane Reynolds.

Learn more about from the Quiksilver Inc., website or the Quiksilver shopping site.

You can also learn more about the company from the Quiksilver company definition here on Apparel Search.

 

ML7111 - Quiksilver Profile

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